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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Now displaying: 2017
Dec 28, 2017

I have been working on today's podcast episode for so many months now. I've been thinking about it and planning it and now I'm just so excited to share this new strategy that I've been developing to help you plan your best week ever.

But before I dive into it, this week's content is based on something I have been using in my business and it's actually something I started developing because I realized a lot of my private clients were struggling with very specific things in their business.

What I started to see over and over again as I had conversations with them and sessions with them was the biggest reason they were struggling in these areas of business was because talking with me was the only time during their week that they had those things front and center in their mind.

The rest of the week it was really easy to forget about their big priorities. About what they needed to be focused on in their business. This is something that I understand. I get it.

If you don't have a strategy, a system, a tool to help you keep your biggest priorities in front of you all the time, it's really easy to forget them. It's really easy to push them to the side.

Ready? Let's dive in.

Nov 10, 2017

New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day.

Get Fired Up & Focused When You Plan Your Best Year Ever!

In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately!

http://www.rachealcook.com/best-year-ever/

Nov 9, 2017

New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day.

Get Fired Up & Focused When You Plan Your Best Year Ever!

In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately!

http://www.rachealcook.com/best-year-ever/

Nov 8, 2017

New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day.

Get Fired Up & Focused When You Plan Your Best Year Ever!

In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately!

http://www.rachealcook.com/best-year-ever/

Nov 8, 2017

Today, we're talking about why this mindset of waiting until you're successful, might be holding you back from creating that success in your business.

"When I'm successful, then I'll ... "

This is a question that really shook things up for me, because it showed me where I was holding myself back in my business and in my life.

And it can be one of those chicken, egg situations, right? You know you want up level your habits, and your team, and you technology, and your brand, but you need the clients and the cashflow, right? It can feel very tricky.

But it can also feel tricky when there's areas of your life you want to upgrade. Maybe you want to upgrade your home, or your car, or your office space, or go on vacation. But you feel like "I have to wait until I'm successful to do that. First I've got to put in all the long hours and all the hard work, right?"

Well, maybe not.

http://www.rachealcook.com/cant-wait-for-success/

Nov 7, 2017

New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day.

Get Fired Up & Focused When You Plan Your Best Year Ever!

In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately!

http://www.rachealcook.com/best-year-ever/

Nov 6, 2017

New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day.

Get Fired Up & Focused When You Plan Your Best Year Ever!

In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately!

http://www.rachealcook.com/best-year-ever/

Nov 2, 2017

Like most children of the 80s and 90s, I was raised with a generation of girls who were told that we could grow up to have it all.

We could go to college. Break through the glass ceilings in corporate America. Bring home the bacon and fry in up in the pan.

We could achieve ANYTHING. And so we did.

More women than ever before are graduating college, scooping up Master’s degrees, and becoming doctors, lawyers, and professionals. We have incredible women in powerful positions, sharing how we can Lean In to become leaders, executives, and CEOs in our industries.

And yet, despite all of the progress women have made in the workplace over the last few decades, it’s simply not enough.

http://www.rachealcook.com/what-is-your-definition-of-success/

Oct 26, 2017

There’s something funny that happens when you’re on the path of self-realization + personal development.

It doesn’t matter how many personality tests + assessments you take;

How many personal development, spirituality, and self-help books you read;

Or even which Abraham Hicks Law of Attraction CD you have playing in your car;

There’s still a blind spot that prevents us from fully seeing ourselves and recognizing the special something that we alone have to offer the world.

And that special something – it’s essential for smart savvy solopreneurs to stand out from the crowd!

Sadly, what makes us the most unique is usually something that we can’t easily recognize in ourselves. It comes so effortlessly that we brush it off. Surely if it was this easy, everyone can do this, right?

So because we can’t see this secret sauce, we look outside ourselves to experts and gurus to give us all the answers… only to realize that their cookie-cutter plans just don’t align with how we really want to do business.

http://www.rachealcook.com/business-blind-spot/

Oct 19, 2017

We hear that we should be everywhere.

We should be on Facebook, Twitter, Instagram, and Pinterest. Last year it was Periscoping and Blabbing… and now we should be on Facebook Live!

We stress over blogging every week… no let’s make that a vlog… what if we make it a podcast!

And we also need to write a book. And we need to be speaking and attending all these conferences and events all around the world because networking is essential.

Then we need to be hosting webinars… having free clarity sessions… asking for referrals… doing all the things to build our business.

It’s overwhelming isn’t it?

One of the biggest challenges we face as entrepreneurs is simply understanding what strategies are the right ones to grow our unique businesses.

Without this clarity and focus in your marketing, it’s nearly impossible to gain real momentum in your business — adding more tips and tricks and tactics simply dilutes all the effort you put into a marketing strategy.

That’s right - adding MORE will often cannibalize the results of everything else you are working on.

http://www.rachealcook.com/be-everywhere-is-bad-advice/

Oct 13, 2017

It’s official ya’ll… we’re down to the last 90 Days of 2017!<em> Are you winding down or ramping up?</em>

For some of us, we’ve already decided that 2017 is pretty much over. The holidays are just around the corner, we’re taking the kids to all their activities… it’s just easier to go with the flow than to focus on your big goals.

But in today’s episode of Uncomplicate Your Business, I wanna talk about why NOW is the perfect time to start ramping up and laying the foundation for 2018 in these last 90 Days. Today I’m sharing how you can use the last 90 Days of 2017 to really set yourself up for success in 2018.

http://www.rachealcook.com/winding-down-or-ramping-up/

Oct 5, 2017

Our topic today is all about what a capsule wardrobe can teach you about creating more ease and less stress in your business.

If you have been following me for a while, you might know that I am really, really passionate about simplifying my life, around keeping things simple; everything to how I prep our food to how we run our routines as a family to how we live a very minimalist lifestyle and that has also included a capsule wardrobe.

I want to share with you guys some lessons that I have learned in having a capsule wardrobe and how it really, really translates to your business.

If you guys are similar to me, I know for many, many years I would open the door to my closet, look at hangars and shelves full of clothes and still say to myself, “Oh, my gosh. I’m so overwhelmed. I have nothing to wear.”

I would want to get ready to go out for a date night or simply just wanting something that wasn’t yoga pants to put on and go out into the world and I would find myself getting upset, getting frustrated, feeling overwhelmed.

Then starts the negative self-talk spiral. “I’m too fat. Nothing fits me. Everything looks terrible.” You start to feel like you have no control and it starts with something as simple as your closet.

Over the past few years, one of the things that I’ve been doing in my own life has been embracing the concept of a capsule wardrobe.

http://www.rachealcook.com/capsule-wardrobe/

Sep 28, 2017

Are you running your business or is your business running you? 

This is all about do you feel like you’re flying by the seat of your pants just to keep up with this crazy monster you’ve created called Your Business. If the answer is,

“Yeah, I’m feeling like I’m flying by the seat of my pants.  I’m just trying to play catch up on everything from my inbox to my marketing to all the things that I’m trying to do in my business.” 

Then you’re going to love what I have to talk about for today’s episode of the Uncomplicate Your Business Show.

Click here to read more

Sep 21, 2017

Today we're breaking it all down and talking about the numbers. We're going to talk about exactly what it means to have a six figure business.

If you happen to catch last week's episode on a big enough business then maybe you went through the process I shared with you to figure out what size your big enough business is and there were really two parts to determining the size of your big enough business.

This is the business. It is a perfect size for you so that you can enjoy your life right now. This is a jumping off point. It doesn't mean your big business can't grow.

And in last week's episode, I talked a lot about the growth trajectory my big business has gone as I've grown as an entrepreneur as I've transitioned different life stages and things have kind of shifted and evolved for me personally.

Click here.

Sep 14, 2017

Let's dive into how to reduce your stress to dollar ratio in your business.

This is a concept that has completely transformed the way I approach my business everything from how I market my business how I run my business behind the scenes.

For every single offering that you have you have to be aware of the fact that there is a level of stress associated with it.

Read more here.

Sep 7, 2017

Today, we’re talking about why a big enough business is the key to designing a life and business you love.

As an entrepreneur who teaches other entrepreneurs how to design a lifestyle business, I have to say that I see a lot of hype. Not a day goes by when my Facebook newsfeed doesn’t include some variation of:

  • “Reach and make millions,”
  • “Don’t let your small business make you small minded,”
  • “How I made seven figures in 10 months and you can to.”

As someone behind the scenes, with my own clients and my business BFFs, my colleagues and peers; I know that what we see on social media and on people’s fancy websites, it is just part of the picture.

We talk all about the end results. You know, those dollar dollar bills. We might get a glimpse into their real lifestyle, which of course, is complete with fancy, lavish vacations and expensive cars.

It’s so easy to believe that bigger is better, that a six, seven or eight figure business equals finally having that freedom that we’re all seeking. But here’s the problem...

http://www.rachealcook.com/episode64

Aug 31, 2017

Today, we’re talking about how to much information can be keeping you stuck and overwhelmed. Let’s dive in.

It’s no secret that I am a complete lifelong student. Nothing makes me happier than learning something new. Learning just excites me. My favorite time of year is back to school.

A bouquet of fresh pencils and a brand new clean notebook is my love language. You will find my nose in a book any day of the week. But, too much information could actually be one of the biggest reasons why so many entrepreneurs are kind of stuck in this entrepreneurial purgatory where they’re not making any progress in their business.

This really hit home for me not too long ago. I was having a conversation with an incredibly smart woman who had a brilliant idea for her business. This is somebody who is highly educated.

She has all the advanced degrees, she has all the certifications and that desire to learn. That predisposition to educating herself first had followed her into her business. But it was actually at her detriment.

Click here to read more.

Aug 24, 2017

There’s a strong entrepreneurial culture of hustling 24/7. As if we can just work ourselves nonstop. The truth is, I really think this is setting up so many entrepreneurs on the fast track to burnout.

When I look at the statistics that <em>80% of new businesses shut down within the first few years</em>, I really feel like I have some strong support on this one.

Here’s the challenge and the issue that I really have with this hustle mentality. First of all, we don’t all have 12-18 hours a day to work. We just don’t.

For so many of us, there are other things that require our time and our attention. The idea that you could work 12-18 hours a day, like some sort of machine, is just not realistic.

http://www.rachealcook.com/episode62

Aug 16, 2017

When it comes to working with new team members, I tend to hear from people is they feel like they hired a great person, but then a month or two into that working relationship, they just tell me, "It is not working. I don't know what's going on".

And on the other end of that relationship, chances are the person they just hired is sitting there going, "This person doesn't communicate very well. I don't know what they really actually want from me."

So today's conversation is so incredibly important. It's all about setting expectations and having clear communication.

www.rachealcook.com/episode61

Aug 10, 2017

Today, we are continuing The Dream Team series and we're talking with my team about what you need to know when you're getting ready to hire your dream team.

You've already determined from the last episode, that it's time to bring some support into your business. Now, you have to figure out, where do you find the right fit, so that you don't waste a ton of time, energy, and money trying to figure out the right person to be helping you behind the scenes.

I have to say, this is one area that we do pretty darn well. Most of my team has been with me for years. Amber has been working behind the scenes with me for five or six years now and Katie and Lane for a little over three almost four years. That's pretty unusual, especially in this online business space.

www.rachealcook.com/episode60

Aug 3, 2017

Do you need real support behind the scenes in your business? Maybe the idea of hiring a team has been a little overwhelming or you're just not sure if you're ready to bring some people in behind the scenes.

Having a team in place really makes my life as an entrepreneur much, much easier. It allows me to focus on the high-impact activities that are both going to reach more people, serve more people, and help me to continue grow the business.

Today my team is joining me to help share some insight into what they see behind the scenes in my own business and many other businesses to answer the question, are you ready for the dream team?

www.rachealcook.com/episode59

Jul 20, 2017

I have some important questions to ask you today.

  • Do you ever wish that you didn't have to deal with money?
  • Have you ever had a hard time quoting a price to a potential client?
  • Or, have you ever struggled to say, "hey, I need you to pay me" now?

These are common challenges that a lot of entrepreneurs face, but we don't seem to talk about it a whole lot. That's why I wanted to introduce you to my dear friend and Money Mindset Mentor, Denise Duffield-Thomas.

Denise is somebody who just inspires me, I've absolutely loved watching her business over the last five or so years, because not only has she really started an important conversation around Money Mindset for women entrepreneurs.

I hope you enjoy this incredibly insightful conversation with Denise about making your money work for you, around money mindset, and around how less really can help you earn more.

Let's dive in.

Jul 13, 2017

If this is the first episode you've ever listened to of the Uncomplicate Your Business Podcast, one, I hope you absolutely love it, and two, I hope you listen in to the previous three episodes because I have been talking with some incredible women entrepreneurs about their entrepreneurial journey.

What makes this summer series different is we are not talking about the highlight reel. We're not talking about how they went from being bankrupt to being a millionaire seemingly overnight.

We are talking the real journey, the hard decisions, the sleepless nights, the frustrations when you want to just throw your laptop out the window, because this is the reality of being an entrepreneur.

I feel like so many entrepreneurs in those first few years would just hang in there and really figure it out for themselves if they knew that the hype that you hear, the highlight reel stories that are out there, those are the exception, not the rule.

For every 100 entrepreneurs, there might be one you have that zero to six figures overnight or zero to seven figures in a year story. For the vast majority of entrepreneurs, that's just not the case. That doesn't mean you did anything wrong. It means there is a lot that goes into being an entrepreneur.

It's going to take some work. It's going to take some clarity. It's going to take being willing to show up even when it gets hard.

Today, we are wrapping up this entire interview series talking to Catherine Middlebrooks of brb yoga. There are so many nuggets that she is about to share that I really hope you catch as we go through this conversation. I'll share with you this, Catherine has absolutely blown me away.

Let's dive in!

Jul 5, 2017

In the last episode of this series, episode 54, with Worthy and Well founder Casey Berglund, we walked through her journey of fusing all of these interests, yoga, mindfulness, nutrition, health coaching, into one brand Worthy and Well and where that has led her today on a cross-country trip across Canada.

Now, we're going to have a conversation with Casey's business BFF, Veronica Grant. This is one of my favorite things, seeing my students find each other and really cheer each other on. What I love about Veronica, without giving it away, is how she really learned to listen to the people that she's serving, to figure out the right next step for her and her business.

You ready? Let's dive in.

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