Info

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
RSS Feed Subscribe in Apple Podcasts
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
2022
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November


2015
August


Categories

All Episodes
Archives
Categories
Now displaying: May, 2017
May 24, 2017

Is your business sustainable?

This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a day. “I’m putting in 80-100 hour weeks.”

But, I shared some statistics recently in a new master class called Break Free from the Feast or Famine Cycle.

One of the things that really shakes me is that despite the rate of people starting new small businesses, 80% of those small businesses will close their doors within the first 18 months.

The survival rate beyond that is abysmal. It’s terrible. Most people simply are not making sustainability a part of the conversation when they are starting their business and running their business.

After being at this for nearly a decade on my own, I’m here to tell you that if you’re in your business for the long haul:

Sustainability is just as important as profitability.

May 17, 2017

Are you still struggling with a dramatic ebb and flow of clients and cashflow? A business trapped in the feast or famine zone is not designed for growth!

May 11, 2017

I wanted to share with you today a little bit about how we manage to plan the business around our family, because this is our focus. 

It hasn’t been an accident.

But I have to say that looking back over it, I could give you a lot more perspective now on what worked, what didn’t work, and how I continue to move forward as the mom of three little people.

My little people now, the twins, Julie and Alex, are seven. They’re going into second grade this year. It’s really exciting. My littlest guy, Mitchell, is four. He’ll be going into preschool next year. It’s been quite an adventure having these little people.

I hope this will help anybody, not just mom entrepreneurs, but dad entrepreneurs, too.

May 3, 2017

Want more balance in your life & biz? Make space for what matters!

Thankfully, you don’t have to sacrifice your health, family, happiness, or spirit to have a successful thriving business and happy family.

And it all starts by understanding the true meaning of BALANCE.

Too often, we find ourselves scrolling through the insta-perfect photos of other mamapreneurs who seem to have it all together. Their homes are Pinterest perfect. Surely their gluten-free vegan dinners are delish. And their fitspo photos? Really – who looks that perfect when you’re supposed to be sweaty?

It’s so easy to forget these photos are just a snapshot, a one-second peek into their lives. And that one-second peek? It’s an illusion of balance.

Balance is a VERB.

Too often we believe that if we just find that one time management trick, we’ll finally break the code to achieving balance. We’ll have the right ratio of work to family to health. And life will magically be happily ever after. 

Balance is challenging! 

Just the physical act of balancing tells you everything you need to know. Try something as simple as standing on one foot. Many people can’t balance on one foot for long without starting to wobble and reaching for some support!

1