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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
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Now displaying: August, 2017
Aug 31, 2017

Today, we’re talking about how to much information can be keeping you stuck and overwhelmed. Let’s dive in.

It’s no secret that I am a complete lifelong student. Nothing makes me happier than learning something new. Learning just excites me. My favorite time of year is back to school.

A bouquet of fresh pencils and a brand new clean notebook is my love language. You will find my nose in a book any day of the week. But, too much information could actually be one of the biggest reasons why so many entrepreneurs are kind of stuck in this entrepreneurial purgatory where they’re not making any progress in their business.

This really hit home for me not too long ago. I was having a conversation with an incredibly smart woman who had a brilliant idea for her business. This is somebody who is highly educated.

She has all the advanced degrees, she has all the certifications and that desire to learn. That predisposition to educating herself first had followed her into her business. But it was actually at her detriment.

Click here to read more.

Aug 24, 2017

There’s a strong entrepreneurial culture of hustling 24/7. As if we can just work ourselves nonstop. The truth is, I really think this is setting up so many entrepreneurs on the fast track to burnout.

When I look at the statistics that <em>80% of new businesses shut down within the first few years</em>, I really feel like I have some strong support on this one.

Here’s the challenge and the issue that I really have with this hustle mentality. First of all, we don’t all have 12-18 hours a day to work. We just don’t.

For so many of us, there are other things that require our time and our attention. The idea that you could work 12-18 hours a day, like some sort of machine, is just not realistic.

http://www.rachealcook.com/episode62

Aug 16, 2017

When it comes to working with new team members, I tend to hear from people is they feel like they hired a great person, but then a month or two into that working relationship, they just tell me, "It is not working. I don't know what's going on".

And on the other end of that relationship, chances are the person they just hired is sitting there going, "This person doesn't communicate very well. I don't know what they really actually want from me."

So today's conversation is so incredibly important. It's all about setting expectations and having clear communication.

www.rachealcook.com/episode61

Aug 10, 2017

Today, we are continuing The Dream Team series and we're talking with my team about what you need to know when you're getting ready to hire your dream team.

You've already determined from the last episode, that it's time to bring some support into your business. Now, you have to figure out, where do you find the right fit, so that you don't waste a ton of time, energy, and money trying to figure out the right person to be helping you behind the scenes.

I have to say, this is one area that we do pretty darn well. Most of my team has been with me for years. Amber has been working behind the scenes with me for five or six years now and Katie and Lane for a little over three almost four years. That's pretty unusual, especially in this online business space.

www.rachealcook.com/episode60

Aug 3, 2017

Do you need real support behind the scenes in your business? Maybe the idea of hiring a team has been a little overwhelming or you're just not sure if you're ready to bring some people in behind the scenes.

Having a team in place really makes my life as an entrepreneur much, much easier. It allows me to focus on the high-impact activities that are both going to reach more people, serve more people, and help me to continue grow the business.

Today my team is joining me to help share some insight into what they see behind the scenes in my own business and many other businesses to answer the question, are you ready for the dream team?

www.rachealcook.com/episode59

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