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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
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Now displaying: April, 2019
Apr 30, 2019

Is your business sustainable?

This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a day. “I’m putting in 80-100 hour weeks.”

But, I shared some statistics recently in a new master class 3 Essential Strategies to Design a Predictably Profitable Business.

One of the things that really shakes me is that despite the rate of people starting new small businesses, 80% of those small businesses will close their doors within the first 18 months.

The survival rate beyond that is abysmal. It’s terrible. Most people simply are not making sustainability a part of the conversation when they are starting their business and running their business.

After being at this for nearly a decade on my own, I’m here to tell you that if you’re in your business for the long haul:

Sustainability is just as important as profitability.

Show Notes::

http://www.rachealcook.com/sustainable-business/

Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business::

http://www.yoursweetspotstrategy.com/

Apr 18, 2019

In this intense two-episode series, Racheal looks at the current opportunities for new entrepreneurs and how she would start a biz NOW, with her practical and profitable experience. Part 2 leads you from getting clients through social marketing!

See the FULL show notes and get the Business Growth Checklist at RachealCook.com

Learn more about the Get More Clients and signup for the Masterclass!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Apr 18, 2019

In this intense two-episode series, Racheal looks at the current opportunities for new entrepreneurs and how she would start a biz NOW, with her practical and profitable experience. Part 1 highlights the questions to ask yourself as you begin your journey.

See the FULL show notes and get the Business Growth Checklist at RachealCook.com

Learn more about the Get More Clients and signup for the Masterclass!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Apr 9, 2019

How do you find clients when you're just getting started? Today I interview nutritionist Cristina Hoyt, a friend and client who shares with us how she started using the Get More Clients systems to start FILLING her monthly client docket!

Learn more about the Get More Clients and signup for the Masterclass!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Apr 4, 2019

When it comes to getting new clients, high-touch always wins out over high tech. Especially when you are in the start-up stage of your business or you simply don't have a large audience.

And the conversion rates speak for themselves. Even a brand-new coach, consultant, or service provider could see one-out-of-four phone calls translate into a paying client. That's a 25% conversion rate. When you compare that to the standard 1-2% of your email list converting into clients with a traditional online launch, it's easy to see that your energy may be best spent picking up the phone.

The challenge? Actually knowing how to have calls convert into clients {without feeling like a sleazy salesperson}.

Without a real understanding of how this call fits into your Customer Journey, it's really easy for these calls to quickly become an exercise in potential clients just picking your brain.

And that's why so many entrepreneurs become frustrated! They are constantly spending time on the phone, feeling like they are having fantastic conversations, but not seeing a ROI in real paying clients.

Wondering what's happening? Here's 5 reasons why your calls aren't converting into clients::

Apr 2, 2019

If you’ve been following along, you know that the foundation of any solid 1x1 business model is HIGH-TOUCH, making the time to reach out and talk with potential clients.

But who do you reach out to?

Where do you find these mythical dream clients?

In the early days of my business, whenever I needed to generate revenue I would challenge myself to come up with at least 10 ways I could get in front of the right potential clients. And that practice helped me find my go-to strategy I could pull out of my back-pocket whenever I needed to fill my client docket {and it worked so well I turned my system into the Get More Clients program}.

But I’m not the only one with back-pocket strategy! I’ve found that most experienced entrepreneurs have a similar strategy they turn to anytime cashflow is tight or they need a revenue boost. My favorite part? These strategies don’t require a big list, big launch, or complicated marketing!

Let’s dive into 25 favorite strategies to find more potential private clients for your business!

http://www.rachealcook.com/backpocket/

 

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