Between vacations and activities, how do you find time for work projects during the summer? Join me to learn how I've leveraged the summer months to write 2 books, create new programs, and offer VIP days! See the show notes and download your Mid-Year Review workbook at RachealCook.com/summer-schedule.
A few months ago, Jameson joined me on FB Live to chat about what it's looked like for him to support me over the last 10 years growing this biz! Listen in with your spouse if you're ready to grow a predictably profitable business!
Set yourself up for lasting success in your biz with Sweet Spot Strategy!
Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!
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To cap off The Path to Predictable Profits series, Racheal's here to answer listener questions! This episode covers your entrepreneur Qs about virtual and live events, prioritizing focus, customer journey, finding clients, and transitioning in business.
Set yourself up for lasting success in your biz with Sweet Spot Strategy!
Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!
And follow Racheal on Instagram!
If you're anything like me, there comes the point in your business where your business needs to step up and support you and support your family if you're going to stick with it.
We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door.
Once you get a little bit further along on your journey and you're ready to make this your full-time focus, you need your business to pay you a real paycheck.
No one loves to run a business that can't support the entrepreneur running it.
This is why it's so, so important to have a game plan for how you're going to design that predictably profitable business.
Show Notes::
http://www.rachealcook.com/profit-plan/
Free Masterclass::
http://www.yoursweetspotstrategy.com
Let me ask you, have you ever found yourself just hustling, hustling, hustling in your business?
You feel like you're doing all the things to bring clients into your business, but you're just not seeing a steady flow of new potential clients who are ready to work with you.
If your experience as an entrepreneur has been inconsistent clients and inconsistent cash flow, then I want you to keep watching because today we're going to talk about this significant leak that is happening in so many entrepreneur's businesses.
This leak prevents those dream clients from becoming paying clients and the good news is once you understand what this leak is, it's simple to fix.
Backstory: I was at an event not too long ago, and everybody got one of those enormous post-it note papers. The assignment at this event was to map out your business in the next 12 months.
There were a couple of different sections everybody was filling out. They were filling out what they were offering, a lot of people had a lot of different offers going on. Multiple things they wanted to offer and sell, different products, programs, and services.
They also had a section for your marketing plan. I started looking around the room at the marketing plan, and I realized everybody in this room has a leaky business and here's why; because their marketing plan was not working together.
It was not working together.
It was a smattering of tips, and tricks, and tactics but it wasn't putting the pieces together and making sure they led to your offers. Nothing was cohesive, and the minute I shared with them a different way to approach this, all the light bulbs went off.
Most people when they sit down and write out a marketing plan, think about all of the activities they need to do. They need to have a newsletter, and they need to blog, they need to do a podcast, they need to be on social media
There's no point of focus, and there's no consistency in what they're doing and making sure that it all works together.
Show Notes::
http://www.rachealcook.com/predictable-profit-strategy/
Free Masterclass::
http://www.yoursweetspotstrategy.com
Are you working too hard in your business... but still not seeing results???
Today I'm sharing the #1 Mistake that is holding most entrepreneurs back from predictable profits... HINT HINT... it's not about doing more!
Show Notes::
http://www.rachealcook.com/predictably-profitable-business/
Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business::
http://www.yoursweetspotstrategy.com
Today, all those fixer-upper binge watching sessions are paying off as I share some of my favorite lessons from Ms. Joanna Gaines that you can apply into your business. Check it out.
One of the things that I have seen over the years is that often my students want to skip ahead.
They want to skip ahead to what seems to be the more fun and interesting stuff. They want to skip ahead to the marketing strategy and to other things that they think sound more important in their business.
I started thinking about how I could explain why the foundational pieces are so important. I went on the treadmill at the gym, watching Fixer-Upper – which is one of my absolute favorite shows. I don’t even have a TV, but I have watched every single episode of Fixer-Upper.
So today I'm sharing the two biggest lessons from Joanna Gaines on building a sustainable business!
Show Notes::
http://www.rachealcook.com/building-sustainable-businesses/
Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business::