Info

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
RSS Feed Subscribe in Apple Podcasts
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
2022
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November


2015
August


Categories

All Episodes
Archives
Categories
Now displaying: 2020
Dec 17, 2020

I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes wide open when you go into business growth mode. It’s not just about making more sales; you also need to scale your team, customer experience, and infrastructure behind the scenes so your business doesn’t implode. In this final installment, I break down some key things for you to start thinking about to be more strategic and sustainable when you’re ready to go into high growth business mode.

Full Show Notes at https://rachealcook.com/how-to-scale-sustainably/

Dec 10, 2020

You hear a lot of terrible advice online these days that causes people to focus on scaling at all costs. All of that effort only leads to your business blowing up. Things break and go awry, and you’re constantly putting out fires, feeling overwhelmed and stressed at the cash-eating monster you’ve created. So let’s forgo this unsustainable approach to growth and do something different. Avoid the three biggest things I see causing problems with business scaling.

Full Show Notes at https://rachealcook.com/3-mistakes-entrepreneurs-make-scaling/

Dec 3, 2020

Is it really possible to double, triple, or 10x your business in just a year? Or to take your business from 100k to $1,000,000 in revenue within just 36 months? If you listen to all the noise online, scaling seems like the name of the game and what we all should be focused on. But the honest truth is scaling for the sake of it can be detrimental to your business. So in this series, we’re talking about the truth of scaling your business.

Full show notes at https://rachealcook.com/the-truth-about-scaling-your-business/

Nov 23, 2020

The one thing most entrepreneurs have in common is that we LOVE big ideas.  We love setting ambitious goals and dreaming big dreams.  But where we often struggle is in the follow through.  In taking the action steps we need to take in order to see the results we’re looking for.  If you’ve been following along with me the last week in the Plan Your Best Year Ever challenge, then you’ll love this episode.  We’re going to talk about how to shift from idea overload to Implementation mode. There are no million dollar ideas, only million dollar implementations.

Full Show Notes - https://rachealcook.com/idea-to-implementation/

Nov 20, 2020

Today we are putting everything together in a 12-month profit plan of the main things you are going to focus on throughout the year.

Once your 5-step marketing strategy is mapped out, we need to put it together in our monthly profit plan.  Each month, ask yourself these questions:

  1. What time off do I want next year?
  2. Which months do you want to sell your signature offer?
  3. What opportunities do I have to upgrade my existing clients?
  4. When will you sell your bite-sized offers?
  5. When can I carve out time for planned audience building?
  6. How am I attracting, engaging and nurturing potential clients?

Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE 

If you’re ready to make sure all of your ideas for 2021 become a reality, join us in the CEO COLLECTIVE.  A 12-month immersive community mastermind for next-level strategy and results - without the non-stop hustle.

Nov 19, 2020

In today’s episode we are going to do goal setting differently so that you can create goals you can actually follow through on.

As you are setting up your goals for 2021, they need to be set up around this 5 part marketing strategy:

  1. Attract
  2. Engage
  3. Nurture
  4. Invite
  5. Delight  

Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE

Nov 18, 2020

Is Your Business by Default or by Design?

Panic is not a business strategy.  If your business is constantly in emergency mode, it might be because your business is running by default instead of by design.  When you begin to run your business by design, it starts to run like clockwork.

As we start to strategically plan our year, we will consider:

  • What is your personal definition of success?
  • Fine tune who we want to work with next year? 
  • What is your revenue goal?
  • What products, programs, or services will you offer to hit your revenue goal?
  • Gain insights by looking at your last 10 clients. What did they buy, how much did they spend and where did they come from?

Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE

Nov 17, 2020

Today we are going to burnout-proof your business by getting clear on what we want to be doing, feeling, having, experiencing, and living in 2021.

We’ll be asking ourselves the following questions: 

  • One year from now, what do you want to see different from what is happening today?
  • What are the areas we want to upgrade in life, relationships, health, and hobbies?
  • How can we upgrade our business?
  • What do our finances look like in our business and what do they need to look like to sustain the upgrades we want?  


Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE

Nov 16, 2020

We’re kicking off the entire strategic planning process with the Year In Review. Before we dive into goal setting for 2021, it’s important to look back on the lessons we learned in 2020. What’s working and what’s not working?

We’ll be going through 2020 month by month asking these 3 questions:

  1. Total revenue - How much money came in?
  2. What drove revenue?
  3. What was your focus?

Then we’ll ask ourselves the following key questions:

  1. What worked this year?
  2. What didn’t work this year?
  3. What held you back this year?

Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE

Nov 12, 2020

I have a very special announcement!  Today, the Plan Your Best Year Ever Challenge is coming back! This is a 5-day challenge running from Monday, November 16th - Friday, November 20th.

This challenge will help you hit the ground running in 2021 by building a solid foundation giving you the clarity you need about what you’re selling, how you’re selling it, and what marketing strategies work best FOR YOU.

Sign up at the link below to gain access to the challenge and each of the daily challenge workbooks. 

http://www.rachealcook.com/BYE

Nov 5, 2020

If 2020 has taught us anything, it’s that we must make our values explicitly clear in our brand, in our business and in the culture of our communities. We have seen the impact of what happens when people say one thing, but do another.  So today, I’m excited to bring India Jackson to the conversation to talk about how to make your values crystal clear in your business and your marketing strategy.

Oct 29, 2020

We all know that creating content is a fantastic way to showcase your expertise and your experience and to help potential clients understand why they should work with you. But how do you figure out exactly what that content should be or how to make sure that you're doing it strategically, not just throwing a bunch of proverbial spaghetti at the wall? Well, in this episode, I am talking with my dear friend, Abby Herman, about how we can get more strategic about our content marketing.

Oct 22, 2020

If you’ve been in business for any length of time, you know that you need an audience of people who are potentially interested in working with you.

And when your business was brand new, getting the word out felt simpler, and you got a nice audience and some paying clients then…

But how do you grow your audience?

Oct 15, 2020

This week on Promote Yourself to CEO, I talk to Mado Hesselink, founder of Yoga Teacher Resource, and one of the few people that took on the 100 conversation challenge. She shares what she learned along the journey of completely transforming her business from yoga teacher to business owner. We cover:

  • Who ACTUALLY has the answers of where your business should go next, and how to get access to them to prepare for your next move.
  • The tactical methods of talking to 100 different people - how to find them, what programs will help you the most, and ways to start the conversation.
  • How to simply ask people for what you want, and why it’s a muscle that you need to flex regularly to be the most successful CEO possible.

You’ll be surprised how much you can learn from these simple conversations, and how much it can really help you grow your business. After hearing Mado’s story, you’ll be ready to take on the 100 conversation challenge, too.

Oct 8, 2020

If you want more visibility, all you need to do is show up on Instagram.

We’ve all heard that before, right?

And it’s not long before you’re going live every single day until you’re at your wits end, so frustrated from not seeing results.

I’ll let you in on a secret - the answer isn’t MORE Instagram!

I’ve seen so many amazing women entrepreneurs struggle with this exact same problem, so if this sounds all-too-familiar, you’re not alone.

This week, I’m so excited to be kicking off a series on Promote Yourself to CEO about all things marketing. You’ll learn:

  • Why more isn’t always better in terms of marketing, and how you can actually cut through the noise instead of just making more of it.
  • How to get more customers taking the action steps you’re looking for - clicking links, commenting on your posts, and purchasing your services - and why you might be making this less likely with your current approach.
  • The real, strategic way to build more trust with your clients that doesn’t involve any trendy tips or tricks so that you can avoid the feast or famine cycle.

It IS possible for your marketing to be fun, clear, and effective, but it might be a little unsexy.

If you’re ready for real results, this episode is for you!

Oct 1, 2020

How would you describe the last 90 days for your business?

I would call it a rollercoaster.

Between the pandemic, the economy, and the Black Lives Matter movement, nothing has been predictable.

And as we close out this hectic Q3, this is usually when I’d record a podcast episode of my quarterly review. This process is super important to me and keeps my business on track.

But this year, I’m showing you a bit of a different review.

I still did my Q3 review, but I’m recording a review of one of the priorities for my business: allyship.

I committed to being an imperfect ally not only in my business, but also in my personal life. 

That means showing up, doing the work, and holding myself accountable for it, NOT just a one time Instagram post.

So this week on Promote Yourself to CEO, I’m being transparent about what I did over the last few months to be an imperfect ally. You’ll hear:

  • My realization that I was intellectually doing the work, but falling short in my actions as an ally for Black, trans, and LGBTQ+ lives, and what steps I took to align my business with my values.
  • The generational shift that has made it more dangerous for your business to NOT share it’s values, and how to explicitly state yours to your clients to build connection and trust.
  • How being an entrepreneur automatically gives you the power to make an economic impact and how I got intentional about voting with my dollars, in business and my personal life.

Plus - an answer to one of my most common questions: what books have you been reading?

The journey to becoming an ally is just that - a journey. I need to continue to evaluate myself and my business to make sure I’m aligning my actions with my business. I will not make a promise to “do better” and not follow it with action.

If you’re making the same commitment, this episode is for you!

Sep 22, 2020

If you're anything like me, there comes the point in your business where your business needs to step up and support you and support your family if you're going to stick with it.

We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door.

Once you get a little bit further along on your journey and you're ready to make this your full-time focus, you need your business to pay you a real paycheck.

No one loves to run a business that can't support the entrepreneur running it.

This is why it's so, so important to have a game plan for how you're going to design that predictably profitable business.

Show Notes::

http://www.rachealcook.com/profit-plan/

Sep 17, 2020

Let me ask you, have you ever found yourself just hustling, hustling, hustling in your business?

You feel like you're doing all the things to bring clients into your business, but you're just not seeing a steady flow of new potential clients who are ready to work with you.

If your experience as an entrepreneur has been inconsistent clients and inconsistent cash flow, then I want you to keep watching because today we're going to talk about this significant leak that is happening in so many entrepreneur's businesses.

This leak prevents those dream clients from becoming paying clients and the good news is once you understand what this leak is, it's simple to fix.

Backstory: I was at an event not too long ago, and everybody got one of those enormous post-it note papers. The assignment at this event was to map out your business in the next 12 months.

There were a couple of different sections everybody was filling out. They were filling out what they were offering, a lot of people had a lot of different offers going on. Multiple things they wanted to offer and sell, different products, programs, and services.

They also had a section for your marketing plan. I started looking around the room at the marketing plan, and I realized everybody in this room has a leaky business and here's why; because their marketing plan was not working together.

It was not working together.

It was a smattering of tips, and tricks, and tactics but it wasn't putting the pieces together and making sure they led to your offers. Nothing was cohesive, and the minute I shared with them a different way to approach this, all the light bulbs went off.

Most people when they sit down and write out a marketing plan, think about all of the activities they need to do. They need to have a newsletter, and they need to blog, they need to do a podcast, they need to be on social media

There's no point of focus, and there's no consistency in what they're doing and making sure that it all works together.

Show Notes::

http://www.rachealcook.com/predictable-profit-strategy/

Sep 15, 2020

Are you working too hard in your business... but still not seeing results???

Today I'm sharing the #1 Mistake that is holding most entrepreneurs back from predictable profits... HINT HINT... it's not about doing more!

Show Notes::

http://www.rachealcook.com/predictably-profitable-business/

Sep 10, 2020

You wouldn't take a job without having paid vacation days, sick days, and other perks, right?

Then why would you build your business that way?

In this episode, we're breaking down how to stop selling your services by the hour and start designing a signature offer that creates a solid monthly baseline revenue you can depend on.

See the FULL show notes and get the Business Growth Checklist at RachealCook.com/baseline-revenue-plan

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Sep 8, 2020

I recently I chatted with an entrepreneur who is incredibly smart, so educated, so qualified to do the work that she wanted to do in the world, but by the time she came to chat with me she said:

"Rach, here's my challenge; I have taken training, after training, after training and it feels like I'm constantly shifting direction, and as a result I'm not getting where I want to go."

Have you ever felt that way, like you're just continually adding more pieces to the puzzle, but it's like you don't even know what the puzzle looks like?

I know that when I first started in my business, I didn't know the direction I was going. I was trying to figure it out as I went. It wasn't until I saw the big picture that things started to fall into place.

I want to share with you The Ultimate Business Growth Checklist.

This checklist walks you through what you need to focus on FIRST to design and grow a predictably profitable business.

http://www.rachealcook.com/business-growth-checklist/

Sep 3, 2020

There has never been a better time to start a business.

  • A business that allows you to create success on your terms while allowing the freedom to work on your schedule and flexibility to work from wherever.
  • A business that can simply support a comfortable lifestyle for yourself and your family – or scale up with systems and support to truly create financial freedom.
  • A business where work doesn’t feel like work because you have finally found a way to share your passion and your purpose to make a meaningful difference in people’s lives.
Aug 20, 2020

In this special episode, Racheal shares the stories of 5 CEOs who took their businesses on The CEO Retreat. Their experiences and takeaways provide massive advice for entrepreneurs looking to raise their biz to the next level.

 

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Aug 19, 2020

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Aug 18, 2020

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

1 2 3 Next »