I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes wide open when you go into business growth mode. It’s not just about making more sales; you also need to scale your team, customer experience, and infrastructure behind the scenes so your business doesn’t implode. In this final installment, I break down some key things for you to start thinking about to be more strategic and sustainable when you’re ready to go into high growth business mode.
Full Show Notes at https://rachealcook.com/how-to-scale-sustainably/
You hear a lot of terrible advice online these days that causes people to focus on scaling at all costs. All of that effort only leads to your business blowing up. Things break and go awry, and you’re constantly putting out fires, feeling overwhelmed and stressed at the cash-eating monster you’ve created. So let’s forgo this unsustainable approach to growth and do something different. Avoid the three biggest things I see causing problems with business scaling.
Full Show Notes at https://rachealcook.com/3-mistakes-entrepreneurs-make-scaling/
Is it really possible to double, triple, or 10x your business in just a year? Or to take your business from 100k to $1,000,000 in revenue within just 36 months? If you listen to all the noise online, scaling seems like the name of the game and what we all should be focused on. But the honest truth is scaling for the sake of it can be detrimental to your business. So in this series, we’re talking about the truth of scaling your business.
Full show notes at https://rachealcook.com/the-truth-about-scaling-your-business/
The one thing most entrepreneurs have in common is that we LOVE big ideas. We love setting ambitious goals and dreaming big dreams. But where we often struggle is in the follow through. In taking the action steps we need to take in order to see the results we’re looking for. If you’ve been following along with me the last week in the Plan Your Best Year Ever challenge, then you’ll love this episode. We’re going to talk about how to shift from idea overload to Implementation mode. There are no million dollar ideas, only million dollar implementations.
Full Show Notes - https://rachealcook.com/idea-to-implementation/
Today we are putting everything together in a 12-month profit plan of the main things you are going to focus on throughout the year.
Once your 5-step marketing strategy is mapped out, we need to put it together in our monthly profit plan. Each month, ask yourself these questions:
Make sure you have your challenge workbooks downloaded here: http://www.rachealcook.com/BYE
If you’re ready to make sure all of your ideas for 2021 become a reality, join us in the CEO COLLECTIVE. A 12-month immersive community mastermind for next-level strategy and results - without the non-stop hustle.
In today’s episode we are going to do goal setting differently so that you can create goals you can actually follow through on.
As you are setting up your goals for 2021, they need to be set up around this 5 part marketing strategy:
Make sure you have your challenge workbooks downloaded here: http://www.rachealcook.com/BYE
Is Your Business by Default or by Design?
Panic is not a business strategy. If your business is constantly in emergency mode, it might be because your business is running by default instead of by design. When you begin to run your business by design, it starts to run like clockwork.
As we start to strategically plan our year, we will consider:
Make sure you have your challenge workbooks downloaded here: http://www.rachealcook.com/BYE
Today we are going to burnout-proof your business by getting clear on what we want to be doing, feeling, having, experiencing, and living in 2021.
We’ll be asking ourselves the following questions:
Make sure you have your challenge workbooks downloaded here: http://www.rachealcook.com/BYE
We’re kicking off the entire strategic planning process with the Year In Review. Before we dive into goal setting for 2021, it’s important to look back on the lessons we learned in 2020. What’s working and what’s not working?
We’ll be going through 2020 month by month asking these 3 questions:
Then we’ll ask ourselves the following key questions:
Make sure you have your challenge workbooks downloaded here: http://www.rachealcook.com/BYE
I have a very special announcement! Today, the Plan Your Best Year Ever Challenge is coming back! This is a 5-day challenge running from Monday, November 16th - Friday, November 20th.
This challenge will help you hit the ground running in 2021 by building a solid foundation giving you the clarity you need about what you’re selling, how you’re selling it, and what marketing strategies work best FOR YOU.
Sign up at the link below to gain access to the challenge and each of the daily challenge workbooks.
If 2020 has taught us anything, it’s that we must make our values explicitly clear in our brand, in our business and in the culture of our communities. We have seen the impact of what happens when people say one thing, but do another. So today, I’m excited to bring India Jackson to the conversation to talk about how to make your values crystal clear in your business and your marketing strategy.
We all know that creating content is a fantastic way to showcase your expertise and your experience and to help potential clients understand why they should work with you. But how do you figure out exactly what that content should be or how to make sure that you're doing it strategically, not just throwing a bunch of proverbial spaghetti at the wall? Well, in this episode, I am talking with my dear friend, Abby Herman, about how we can get more strategic about our content marketing.
If you’ve been in business for any length of time, you know that you need an audience of people who are potentially interested in working with you.
And when your business was brand new, getting the word out felt simpler, and you got a nice audience and some paying clients then…
This week on Promote Yourself to CEO, I talk to Mado Hesselink, founder of Yoga Teacher Resource, and one of the few people that took on the 100 conversation challenge. She shares what she learned along the journey of completely transforming her business from yoga teacher to business owner. We cover:
You’ll be surprised how much you can learn from these simple conversations, and how much it can really help you grow your business. After hearing Mado’s story, you’ll be ready to take on the 100 conversation challenge, too.
If you want more visibility, all you need to do is show up on Instagram.
We’ve all heard that before, right?
And it’s not long before you’re going live every single day until you’re at your wits end, so frustrated from not seeing results.
I’ll let you in on a secret - the answer isn’t MORE Instagram!
I’ve seen so many amazing women entrepreneurs struggle with this exact same problem, so if this sounds all-too-familiar, you’re not alone.
This week, I’m so excited to be kicking off a series on Promote Yourself to CEO about all things marketing. You’ll learn:
It IS possible for your marketing to be fun, clear, and effective, but it might be a little unsexy.
If you’re ready for real results, this episode is for you!
How would you describe the last 90 days for your business?
I would call it a rollercoaster.
Between the pandemic, the economy, and the Black Lives Matter movement, nothing has been predictable.
And as we close out this hectic Q3, this is usually when I’d record a podcast episode of my quarterly review. This process is super important to me and keeps my business on track.
But this year, I’m showing you a bit of a different review.
I still did my Q3 review, but I’m recording a review of one of the priorities for my business: allyship.
I committed to being an imperfect ally not only in my business, but also in my personal life.
That means showing up, doing the work, and holding myself accountable for it, NOT just a one time Instagram post.
So this week on Promote Yourself to CEO, I’m being transparent about what I did over the last few months to be an imperfect ally. You’ll hear:
Plus - an answer to one of my most common questions: what books have you been reading?
The journey to becoming an ally is just that - a journey. I need to continue to evaluate myself and my business to make sure I’m aligning my actions with my business. I will not make a promise to “do better” and not follow it with action.
If you’re making the same commitment, this episode is for you!
If you're anything like me, there comes the point in your business where your business needs to step up and support you and support your family if you're going to stick with it.
We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door.
Once you get a little bit further along on your journey and you're ready to make this your full-time focus, you need your business to pay you a real paycheck.
No one loves to run a business that can't support the entrepreneur running it.
This is why it's so, so important to have a game plan for how you're going to design that predictably profitable business.
Show Notes::
Let me ask you, have you ever found yourself just hustling, hustling, hustling in your business?
You feel like you're doing all the things to bring clients into your business, but you're just not seeing a steady flow of new potential clients who are ready to work with you.
If your experience as an entrepreneur has been inconsistent clients and inconsistent cash flow, then I want you to keep watching because today we're going to talk about this significant leak that is happening in so many entrepreneur's businesses.
This leak prevents those dream clients from becoming paying clients and the good news is once you understand what this leak is, it's simple to fix.
Backstory: I was at an event not too long ago, and everybody got one of those enormous post-it note papers. The assignment at this event was to map out your business in the next 12 months.
There were a couple of different sections everybody was filling out. They were filling out what they were offering, a lot of people had a lot of different offers going on. Multiple things they wanted to offer and sell, different products, programs, and services.
They also had a section for your marketing plan. I started looking around the room at the marketing plan, and I realized everybody in this room has a leaky business and here's why; because their marketing plan was not working together.
It was not working together.
It was a smattering of tips, and tricks, and tactics but it wasn't putting the pieces together and making sure they led to your offers. Nothing was cohesive, and the minute I shared with them a different way to approach this, all the light bulbs went off.
Most people when they sit down and write out a marketing plan, think about all of the activities they need to do. They need to have a newsletter, and they need to blog, they need to do a podcast, they need to be on social media
There's no point of focus, and there's no consistency in what they're doing and making sure that it all works together.
Show Notes::
Are you working too hard in your business... but still not seeing results???
Today I'm sharing the #1 Mistake that is holding most entrepreneurs back from predictable profits... HINT HINT... it's not about doing more!
Show Notes::
You wouldn't take a job without having paid vacation days, sick days, and other perks, right?
Then why would you build your business that way?
In this episode, we're breaking down how to stop selling your services by the hour and start designing a signature offer that creates a solid monthly baseline revenue you can depend on.
See the FULL show notes and get the Business Growth Checklist at RachealCook.com/baseline-revenue-plan
Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!
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I recently I chatted with an entrepreneur who is incredibly smart, so educated, so qualified to do the work that she wanted to do in the world, but by the time she came to chat with me she said:
"Rach, here's my challenge; I have taken training, after training, after training and it feels like I'm constantly shifting direction, and as a result I'm not getting where I want to go."
Have you ever felt that way, like you're just continually adding more pieces to the puzzle, but it's like you don't even know what the puzzle looks like?
I know that when I first started in my business, I didn't know the direction I was going. I was trying to figure it out as I went. It wasn't until I saw the big picture that things started to fall into place.
I want to share with you The Ultimate Business Growth Checklist.
This checklist walks you through what you need to focus on FIRST to design and grow a predictably profitable business.
There has never been a better time to start a business.
In this special episode, Racheal shares the stories of 5 CEOs who took their businesses on The CEO Retreat. Their experiences and takeaways provide massive advice for entrepreneurs looking to raise their biz to the next level.
If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.
For full show notes, head over to RachealCook.com/show
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/