Today we revisit my #1 practice for increasing the value I add and the results I get in my business: the CEO Date. If you want to stay on track for reaching your big business goals every week, month, and year, this episode's for you.
Visit RachealCook.com/show for complete show notes, and begin putting CEO Dates to work for you with the RachealCook.com/CEO-Planner
We’ve all heard that it costs money to make money, right?
Do you remember the first big investment you made into your business?
I do… and it was SCARY.
I remember being nervous, excited, and a little nauseous as I wrote the first check to join my first mastermind for $10,000.
At the time, I was coming off a nearly year-long maternity leave with my twins.
We’d made ends meet with Jameson’s teaching salary and a couple of clients I was working with on the side… but reality was hitting us that I needed to dramatically ramp up my business to support my family.
Investing $10,000 into my business seemed like a huge stretch for us.
But as Jameson and I talked about the vision I had for this business – one that would allow me to support our family while working from home – we knew that it was time to commit 100% and go all in.
That decision to commit made all the difference.
It instantly shifted my mindset from “How am I going to afford this mastermind? How can I handle this added expense to my business?” to “How many clients do I need to make back this investment? How can I get a Return on Investment?”
I realized I just needed 2 new consulting clients.
Suddenly it didn’t seem so scary to make that investment.
In this episode, I want to share with you the ROI of thinking like a CEO – how we can make smart decisions about when, where, and how we spend our money to grow our business.
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For full show notes, head over to RachealCook.com/show