Today we revisit my #1 practice for increasing the value I add and the results I get in my business: the CEO Date. If you want to stay on track for reaching your big business goals every week, month, and year, this episode's for you.
We’ve all heard that it costs money to make money, right?
Do you remember the first big investment you made into your business?
I do… and it was SCARY.
I remember being nervous, excited, and a little nauseous as I wrote the first check to join my first mastermind for $10,000.
At the time, I was coming off a nearly year-long maternity leave with my twins.
We’d made ends meet with Jameson’s teaching salary and a couple of clients I was working with on the side… but reality was hitting us that I needed to dramatically ramp up my business to support my family.
Investing $10,000 into my business seemed like a huge stretch for us.
But as Jameson and I talked about the vision I had for this business – one that would allow me to support our family while working from home – we knew that it was time to commit 100% and go all in.
That decision to commit made all the difference.
It instantly shifted my mindset from “How am I going to afford this mastermind? How can I handle this added expense to my business?” to “How many clients do I need to make back this investment? How can I get a Return on Investment?”
I realized I just needed 2 new consulting clients.
Suddenly it didn’t seem so scary to make that investment.
In this episode, I want to share with you the ROI of thinking like a CEO – how we can make smart decisions about when, where, and how we spend our money to grow our business.
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For full show notes, head over to RachealCook.com/show