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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Now displaying: September, 2020
Sep 22, 2020

If you're anything like me, there comes the point in your business where your business needs to step up and support you and support your family if you're going to stick with it.

We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door.

Once you get a little bit further along on your journey and you're ready to make this your full-time focus, you need your business to pay you a real paycheck.

No one loves to run a business that can't support the entrepreneur running it.

This is why it's so, so important to have a game plan for how you're going to design that predictably profitable business.

Show Notes::

http://www.rachealcook.com/profit-plan/

Sep 17, 2020

Let me ask you, have you ever found yourself just hustling, hustling, hustling in your business?

You feel like you're doing all the things to bring clients into your business, but you're just not seeing a steady flow of new potential clients who are ready to work with you.

If your experience as an entrepreneur has been inconsistent clients and inconsistent cash flow, then I want you to keep watching because today we're going to talk about this significant leak that is happening in so many entrepreneur's businesses.

This leak prevents those dream clients from becoming paying clients and the good news is once you understand what this leak is, it's simple to fix.

Backstory: I was at an event not too long ago, and everybody got one of those enormous post-it note papers. The assignment at this event was to map out your business in the next 12 months.

There were a couple of different sections everybody was filling out. They were filling out what they were offering, a lot of people had a lot of different offers going on. Multiple things they wanted to offer and sell, different products, programs, and services.

They also had a section for your marketing plan. I started looking around the room at the marketing plan, and I realized everybody in this room has a leaky business and here's why; because their marketing plan was not working together.

It was not working together.

It was a smattering of tips, and tricks, and tactics but it wasn't putting the pieces together and making sure they led to your offers. Nothing was cohesive, and the minute I shared with them a different way to approach this, all the light bulbs went off.

Most people when they sit down and write out a marketing plan, think about all of the activities they need to do. They need to have a newsletter, and they need to blog, they need to do a podcast, they need to be on social media

There's no point of focus, and there's no consistency in what they're doing and making sure that it all works together.

Show Notes::

http://www.rachealcook.com/predictable-profit-strategy/

Sep 15, 2020

Are you working too hard in your business... but still not seeing results???

Today I'm sharing the #1 Mistake that is holding most entrepreneurs back from predictable profits... HINT HINT... it's not about doing more!

Show Notes::

http://www.rachealcook.com/predictably-profitable-business/

Sep 10, 2020

You wouldn't take a job without having paid vacation days, sick days, and other perks, right?

Then why would you build your business that way?

In this episode, we're breaking down how to stop selling your services by the hour and start designing a signature offer that creates a solid monthly baseline revenue you can depend on.

See the FULL show notes and get the Business Growth Checklist at RachealCook.com/baseline-revenue-plan

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Sep 8, 2020

I recently I chatted with an entrepreneur who is incredibly smart, so educated, so qualified to do the work that she wanted to do in the world, but by the time she came to chat with me she said:

"Rach, here's my challenge; I have taken training, after training, after training and it feels like I'm constantly shifting direction, and as a result I'm not getting where I want to go."

Have you ever felt that way, like you're just continually adding more pieces to the puzzle, but it's like you don't even know what the puzzle looks like?

I know that when I first started in my business, I didn't know the direction I was going. I was trying to figure it out as I went. It wasn't until I saw the big picture that things started to fall into place.

I want to share with you The Ultimate Business Growth Checklist.

This checklist walks you through what you need to focus on FIRST to design and grow a predictably profitable business.

http://www.rachealcook.com/business-growth-checklist/

Sep 3, 2020

There has never been a better time to start a business.

  • A business that allows you to create success on your terms while allowing the freedom to work on your schedule and flexibility to work from wherever.
  • A business that can simply support a comfortable lifestyle for yourself and your family – or scale up with systems and support to truly create financial freedom.
  • A business where work doesn’t feel like work because you have finally found a way to share your passion and your purpose to make a meaningful difference in people’s lives.
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