We all know that creating content is a fantastic way to showcase your expertise and your experience and to help potential clients understand why they should work with you. But how do you figure out exactly what that content should be or how to make sure that you're doing it strategically, not just throwing a bunch of proverbial spaghetti at the wall? Well, in this episode, I am talking with my dear friend, Abby Herman, about how we can get more strategic about our content marketing.

If you’ve been in business for any length of time, you know that you need an audience of people who are potentially interested in working with you.

And when your business was brand new, getting the word out felt simpler, and you got a nice audience and some paying clients then…

But how do you grow your audience?

This week on Promote Yourself to CEO, I talk to Mado Hesselink, founder of Yoga Teacher Resource, and one of the few people that took on the 100 conversation challenge. She shares what she learned along the journey of completely transforming her business from yoga teacher to business owner. We cover:

• Who ACTUALLY has the answers of where your business should go next, and how to get access to them to prepare for your next move.
• The tactical methods of talking to 100 different people - how to find them, what programs will help you the most, and ways to start the conversation.
• How to simply ask people for what you want, and why it’s a muscle that you need to flex regularly to be the most successful CEO possible.

You’ll be surprised how much you can learn from these simple conversations, and how much it can really help you grow your business. After hearing Mado’s story, you’ll be ready to take on the 100 conversation challenge, too.

If you want more visibility, all you need to do is show up on Instagram.

We’ve all heard that before, right?

And it’s not long before you’re going live every single day until you’re at your wits end, so frustrated from not seeing results.

I’ll let you in on a secret - the answer isn’t MORE Instagram!

I’ve seen so many amazing women entrepreneurs struggle with this exact same problem, so if this sounds all-too-familiar, you’re not alone.

This week, I’m so excited to be kicking off a series on Promote Yourself to CEO about all things marketing. You’ll learn:

• Why more isn’t always better in terms of marketing, and how you can actually cut through the noise instead of just making more of it.
• How to get more customers taking the action steps you’re looking for - clicking links, commenting on your posts, and purchasing your services - and why you might be making this less likely with your current approach.
• The real, strategic way to build more trust with your clients that doesn’t involve any trendy tips or tricks so that you can avoid the feast or famine cycle.

It IS possible for your marketing to be fun, clear, and effective, but it might be a little unsexy.

If you’re ready for real results, this episode is for you!

How would you describe the last 90 days for your business?

I would call it a rollercoaster.

Between the pandemic, the economy, and the Black Lives Matter movement, nothing has been predictable.

And as we close out this hectic Q3, this is usually when I’d record a podcast episode of my quarterly review. This process is super important to me and keeps my business on track.

But this year, I’m showing you a bit of a different review.

I still did my Q3 review, but I’m recording a review of one of the priorities for my business: allyship.

I committed to being an imperfect ally not only in my business, but also in my personal life. 

That means showing up, doing the work, and holding myself accountable for it, NOT just a one time Instagram post.

So this week on Promote Yourself to CEO, I’m being transparent about what I did over the last few months to be an imperfect ally. You’ll hear:

• My realization that I was intellectually doing the work, but falling short in my actions as an ally for Black, trans, and LGBTQ+ lives, and what steps I took to align my business with my values.
• The generational shift that has made it more dangerous for your business to NOT share it’s values, and how to explicitly state yours to your clients to build connection and trust.
• How being an entrepreneur automatically gives you the power to make an economic impact and how I got intentional about voting with my dollars, in business and my personal life.

Plus - an answer to one of my most common questions: what books have you been reading?

The journey to becoming an ally is just that - a journey. I need to continue to evaluate myself and my business to make sure I’m aligning my actions with my business. I will not make a promise to “do better” and not follow it with action.

If you’re making the same commitment, this episode is for you!