The one thing most entrepreneurs have in common is that we LOVE big ideas.  We love setting ambitious goals and dreaming big dreams.  But where we often struggle is in the follow through.  In taking the action steps we need to take in order to see the results we’re looking for.  If you’ve been following along with me the last week in the Plan Your Best Year Ever challenge, then you’ll love this episode.  We’re going to talk about how to shift from idea overload to Implementation mode. There are no million dollar ideas, only million dollar implementations.

Full Show Notes - https://rachealcook.com/idea-to-implementation/

Today we are putting everything together in a 12-month profit plan of the main things you are going to focus on throughout the year.

Once your 5-step marketing strategy is mapped out, we need to put it together in our monthly profit plan.  Each month, ask yourself these questions:

1. What time off do I want next year?
2. Which months do you want to sell your signature offer?
3. What opportunities do I have to upgrade my existing clients?
4. When will you sell your bite-sized offers?
5. When can I carve out time for planned audience building?
6. How am I attracting, engaging and nurturing potential clients?

Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE 

If you’re ready to make sure all of your ideas for 2021 become a reality, join us in the CEO COLLECTIVE.  A 12-month immersive community mastermind for next-level strategy and results - without the non-stop hustle.

In today’s episode we are going to do goal setting differently so that you can create goals you can actually follow through on.

As you are setting up your goals for 2021, they need to be set up around this 5 part marketing strategy:

1. Attract
2. Engage
3. Nurture
4. Invite
5. Delight  

Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE

Is Your Business by Default or by Design?

Panic is not a business strategy.  If your business is constantly in emergency mode, it might be because your business is running by default instead of by design.  When you begin to run your business by design, it starts to run like clockwork.

As we start to strategically plan our year, we will consider:

• What is your personal definition of success?
• Fine tune who we want to work with next year? 
• What is your revenue goal?
• What products, programs, or services will you offer to hit your revenue goal?
• Gain insights by looking at your last 10 clients. What did they buy, how much did they spend and where did they come from?

Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE

Today we are going to burnout-proof your business by getting clear on what we want to be doing, feeling, having, experiencing, and living in 2021.

We’ll be asking ourselves the following questions: 

• One year from now, what do you want to see different from what is happening today?
• What are the areas we want to upgrade in life, relationships, health, and hobbies?
• How can we upgrade our business?
• What do our finances look like in our business and what do they need to look like to sustain the upgrades we want?  

Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE

We’re kicking off the entire strategic planning process with the Year In Review. Before we dive into goal setting for 2021, it’s important to look back on the lessons we learned in 2020. What’s working and what’s not working?

We’ll be going through 2020 month by month asking these 3 questions:

1. Total revenue - How much money came in?
2. What drove revenue?
3. What was your focus?

Then we’ll ask ourselves the following key questions:

1. What worked this year?
2. What didn’t work this year?
3. What held you back this year?

Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE

I have a very special announcement!  Today, the Plan Your Best Year Ever Challenge is coming back! This is a 5-day challenge running from Monday, November 16th - Friday, November 20th.

This challenge will help you hit the ground running in 2021 by building a solid foundation giving you the clarity you need about what you’re selling, how you’re selling it, and what marketing strategies work best FOR YOU.

Sign up at the link below to gain access to the challenge and each of the daily challenge workbooks. 

http://www.rachealcook.com/BYE

If 2020 has taught us anything, it’s that we must make our values explicitly clear in our brand, in our business and in the culture of our communities. We have seen the impact of what happens when people say one thing, but do another.  So today, I’m excited to bring India Jackson to the conversation to talk about how to make your values crystal clear in your business and your marketing strategy.