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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Now displaying: May, 2021
May 20, 2021

If you’re anything like me, there comes the point in your business where your business needs to step up to support you and support your family if you’re going to stick with it.

We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door.

Once you get a little bit further along on your journey and you’re ready to make this your full-time focus, you need your business to pay you a real paycheck.

No one loves to run a business that can’t support the entrepreneur running it.

This is why it’s so, so important to have a game plan for how you’re going to design that predictably profitable business.

But the statistics show us that most women do not have a predictably profitable business.

Over 75% of women entrepreneurs do not earn more than $50,000 a year. And most entrepreneurs shut the doors within the first couple of years.

If you are committed to making your business truly work for you and work for your family, you have to have a real profit plan to make it work before you get so burnt out that you throw in the towel.

https://rachealcook.com/profit-plan/

May 18, 2021

Not long ago, I was a guest coach for a business workshop where everyone was working on a poster-size post-it to map out our business for the next 12 months.

There were directions to map out your business goals, your offers, and your marketing strategy.

I started looking around the room to see where people needed help and I realized everybody in the room had a leaky business.

Their marketing plan was not working together.

Everyone’s marketing plan was a smattering of tactics… but there was no clear strategy to ensure that all that marketing effort was leading potential clients to their paid offers.

The minute I shared with them a different way to approach their marketing strategy, all the light bulbs went off as people could see why all the work they had put into marketing their business wasn’t generating real results.

Most people when they sit down and write out a marketing plan, they make a list of marketing to-dos. They need to have a newsletter and they need to blog… they need to do a podcast and they need to be posting on social media.

But a marketing to-do list isn’t a strategy unless it all works together to turn your community into paid clients.

Ready to fix the LEAK in your predictable profit strategy?

https://rachealcook.com/predictable-profit-strategy/

May 13, 2021

Statistically, 80% of new businesses are going to fail within the first few years… so how do you make sure that you’re going to beat the odds and succeed?

How do you make sure your business is going to stick it out through the startup stages to get to the success stage where you’re finally making consistent revenue?

It comes down to FOCUS.

In this episode, I’m going to share how you can get more focused so you have achieve your business goals. It’s all about simplifying your business strategy.

https://rachealcook.com/predictably-profitable-business/

May 11, 2021

In this episode, we're focusing on the #1 strategy to ensure that you get paid each and every month in your business… even when you need to take a break from your business.

Have you ever found yourself with a family emergency, something that needed your immediate attention, and suddenly, you had no choice but to completely rearrange your calendar?

Or maybe you just want to enjoy a fun vacation without worrying about your inbox or your clients.

You love the idea of being able to take a week or two off throughout the year in your business, but the same problem exists::?If you’re not working, you’re not getting paid.

I know that this is something that’s incredibly common, especially for those of you who are heart-centered service providers.

Maybe you’re a teacher or a coach or a trainer and you’re probably running your business by working one on one with clients offering services.

While that is a fantastic first step to get your business going, it can also create a bottleneck in your business where, again, if you’re not working, you’re not getting paid.

Today, I want to break down a really simple strategy that can start to free you from this dollar-for-hour trap that is not allowing you to take sick days or vacations… and start thinking more strategically about your business.

https://rachealcook.com/baseline-revenue-plan/

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