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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Now displaying: July, 2021
Jul 29, 2021

Have you ever told yourself you’ll make time to do something when your life calms down a bit? Did you promise to start focusing on your health, go work out, practice more self-care, and so on when you have the space to fit it into your schedule? Then you need to listen to this special episode with my business friend, podcast host, and author, Heather Chauvin. In our conversation, she and I talk about why you must stop putting yourself on hold and why the time to prioritize your needs is now

On this episode of Promote Yourself to CEO:

7:08 - Heather describes what led to her changing perspective for how she wanted to show up in life and business.

13:21 - Heather makes a surprising claim about her ordeal with cancer and her health today.

15:53 - Instead of focusing on money, Heather now filters everything she does and allows in her life based on this concept.

18:59 - Why did Heather have to remove herself from “mom culture”?

22:18 - Heather discusses the mindset shift that finally ended her struggle to embody the concept of feeling good.

25:48 - It can be hard to reprogram yourself, but you’ve probably seen people everywhere discuss this process as a way to get there.

29:00 - What are some simple things Heather recommends to start with that can add up and make an impact on your stress levels over time?

32:43 - Pay attention to gender roles. Heather describes her difficult time loosening her grip on domestic duties.

38:39 - How does over-mothering, over-nurturing, or over-delivering show up in your personal life and business?

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Jul 22, 2021

Imagine being so exhausted at the end of the week that you immediately put on your pajamas, pour yourself a glass (or two) of wine, and crash. By the time the last few hours of the day arrive, you’re just completely drained and have no energy for anything. Then you start all over again on Monday morning!

This cycle impacts our lives and our business in a big way. In today’s episode, my guest Dr. Crystal Frazee talks about how we can learn to tune into our body’s battery and figure out which activities and interactions deplete and increase our charge. Then we can make smarter decisions that have us show up more pleasantly and powerfully on a daily basis. Get ready for a game-changing conversation!

On this episode of Promote Yourself to CEO:

6:38 - Crystal found out the true cause of women’s complex illnesses and pains. It turned her practice around.

11:22 - Crystal focuses on calling out this underlying issue causing us to busy ourselves to the point of burnout.

15:49 - How do you know when you’re being taken off track? Crystal covers three areas to pay attention to so you can recognize signs of your body’s battery depletion.

21:12 - Even though you’re on a 24-hour cycle, you shouldn’t let your charge hit 0%. These technological tools help you keep track.

31:16 - Find out what you can do to recharge your battery. Crystal breaks her program down into three parts.

36:00 - When you have signs of burnout, how long can it take you to recover?

37:35 - As a parent of young kids, I initially fought against bettering my sleep, but here’s what I did to improve.

40:17 - Don’t do this if you want better sleep to come easily to you. It’s the antithesis of your body’s nature.

42:44 - Crystal discusses implementing boundaries so we can care for ourselves better and keep charged up. She even walks us through a short exercise.

48:30 - What signals a strong yes or no for you? Here’s how most people can tell.

50:19 - Pay attention to these two concepts related to boundaries and caring for your body battery.

53:30 - Crystal reveals what you must remember whenever you decide to say no.

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Jul 15, 2021

“You can do it!” If you’re a Gen Xer, elder millennial, or born between those two generations, you’ve heard numerous people say this about women in pop culture and real life. In fact, you were probably raised on the belief that women could do anything: have an incredible career, raise a family, build wealth, etc. Women could have it all!

But now you realize that trying to have it all doesn’t feel possible, it just feels exhausting. In today’s episode, I have a wonderful conversation with Melissa Marasia, the MidLife Mentor for Gen X Women. We talk all about the burnout we women face with internal and external pressures to achieve success in work, family, and so much more.

On this episode of Promote Yourself to CEO:

3:04 - What were girls growing up in the 80s and 90s not being told about “having it all”?

7:11 - Melissa reveals how her own issues with burnout culminated into her current line of work.

11:05 - What causes women headed towards their 40s and 50s to stress out so much?

14:01 - Melissa describes how even women who decide not to have kids still feel the need to compensate.

16:41 - On top of all the other inequality issues we face, women have to deal with this double standard as well.

19:14 - Discover the biggest obstacle that prevents you from making the changes to eliminate burnout.

22:13 - With young kids, I made this simple change in my life to enjoy stress-free mornings.

26:38 - How can you handle the days when you have so many things to do or must interact with many people, especially if you’re introverted or highly sensitive?

30:25 - Take the time to acknowledge this about yourself when you experience burnout.

33:42 - Follow these suggestions if you don’t know what you need or where to start finding your joy again.

36:05 - Has this productivity-driven era driven off our love of hobbies?

40:54 - Avoid this approach if you want to still love what you do as a hobby.

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Jul 8, 2021

It’s never been safe to be a woman in this world, especially if you’re an outspoken or successful one. For generations, we’ve carried the trauma of the war against our bodies, minds, spirits, and then some. Yet, the more we as women succeed and break glass ceilings, our nervous system perceives it as a threat and goes into hyper-vigilant mode.

We experience it whenever we reach a new level of business success and decide to self-sabotage. My guest Dr. Valerie Rein calls this invisible threat hanging around the backdrop of our lives “patriarchy stress disorder.” In this episode, she and I define what it is and how to understand it so you can break out of patriarchal prison and begin burnout-proofing your business and your life.

On this episode of Promote Yourself to CEO:

13:33 - Dr. Valerie discusses the health scare that triggered her realization of this disorder as a real thing challenging women.

17:28 - What is patriarchy stress disorder, and how did Dr. Valerie connect the dots?

22:57 - Dr. Valerie reveals why traditional talk therapy doesn’t have the tools for healing trauma.

25:58 - How does the transmission of intergenerational trauma happen? A study involving cherry blossoms and mice illustrates it well.

29:45 - Discover the reason why we women sabotage ourselves and struggle in getting to the next level.

31:58 - Dr. Valerie and I uncover a startling trend in the self-help space for women entrepreneurs in recent years.

36:05 - This core wound of patriarchy sets us up for a battle we can’t win. There’s only one way to get off the hamster wheel.

40:21 - Dr. Valerie tells a story of one of her clients that shows the magic that can happen when you rewire your nervous system.

44:09 - How can you tell when your defense mechanisms no longer serve you? Dr. Valerie unearths signs of trauma adaptations that may surprise you.

50:28 - Learn even more client stories that reveal the benefits of healing trauma and rewiring the nervous system.

52:45 - Where does Dr. Valerie recommend people start to make an internal shift away from the hustle?

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