Remember the day you first heard you should be on Twitter? Or Facebook? Or Instagram? Last year, it was Tik Tok. Years prior, it was Periscope. And on and on it goes.
You hear the same about other marketing methods like building email lists, creating YouTube videos, starting a podcast, and blogging. And on and on it goes.
One of the challenges women entrepreneurs face is just understanding the right strategies to use to grow their unique businesses. Without that clarity, you can’t gain real momentum as it just dilutes your efforts.
So if all of this advice has your head spinning and confused about how to promote your business, then this episode’s for you. In it, I simplify how to think about your overall marketing strategy for better results.
On this episode of Promote Yourself to CEO:
4:45 - What are your strengths? Answering this question isn’t as easy as it seems and I discuss why.
6:13 - I reveal a few ways for you to gain clarity on what you’re naturally good at.
11:05 - What are the four sweet spot themes for entrepreneurship? I briefly talk about each one.
13:25 - Focusing on strengthening weaknesses only incrementally improves results. How can you focus on your strengths instead?
21:15 - The final piece of the puzzle is the real secret to long-term success for entrepreneurs.
24:12 - I dive into all five components of my marketing strategy, using myself as an example.
32:23 - I give a quick recap of the episode and your next action steps.
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With the availability of many social media platforms today, you'd think it would be fast and easy to launch any type of business. Reaching and selling to a lot of people seems to be a task you can easily tick off your to-do list as an entrepreneur. This is a misconception which many CEO aspirants fail to realize at the beginning. To get business going, we need to address this issue.
To be able to start scaling your business, first, you must understand the basics of entrepreneurship. This is a crucial stage that no CEO aspirant should skip. What are the steps that you need to take in order to scale your business? In this episode, we identify the points which you need to tackle before you can even plan to make your business bigger. Join me as I dig deep into the foundations of a successful business.
On this episode of Promote Yourself to CEO:
1:44 - I talk about being approached by entrepreneurs who have tried several tactics but are still unable to scale their business.
2:36 - Is there really a specific tactic needed to scale your business?
3:00 - I share my thought process in deciding business scaling readiness.
4:30 - What are the different stages of business growth?
6:23 - Find out why you're not getting the sales you were hoping for.
11:40 - I emphasize the importance of being clear about what your business offers.
13:40 - Pay attention to the people who respond to what you offer. You'll be surprised about what it can actually do for your business.
15:24 - Do you have a marketing system in place? How do you capture and nurture potential clients?
20:52 - How much time are you able to spend in marketing your business?
21:47 - I explain how to get clients to commit to your business offer.
27:45 - Persistence is key!
29:50 - What goes into building your support team?
30:42 - Have you built your business in the right structure?
34:59 - Learn the ways to make sure that your business is fully protected.
37:00 - Are you paying yourself a solid salary?
39:01 - I wrap up with some final thoughts.
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If you’ve ever done a full-scale launch of a product, program, or service, then you know how overwhelming the process can be. You’ve got to ensure that everything’s working correctly and all the different pieces of software do what they need to do (and in the right order).
But is this the only way to get more sales and clients? If you’ve been burned by launches (or feel burned out at the very thought of them), then don’t fret. There’s a way to simplify launching, and I’ve brought on business strategist Kelly Roach to reveal how. During my conversation with her you’ll discover her live launch method to get clients and sales without the super complicated, super technical marketing approach.
On this episode of Promote Yourself to CEO:
2:24 - I take you back to my earliest launching days and discuss why I absolutely had to have this conversation with Kelly.
7:16 - How did Kelly come up with the idea for creating a new approach to launches? Her own frustration and desperation drove her to it.
12:44 - Remember this every time you see a celebrity entrepreneur and feel the pressure to model yourself after them.
15:18 - Kelly describes what she means by a live launch and what it looks like in practicality.
18:59 - As someone watching from afar, there’s one thing I especially love about how Kelly does her live launches. Discover what it is and why it’s so important.
20:59 - What is social selling, and how does it fit into the live launch method?
22:53 - Kelly discusses how to run a live launch and sustain this way of marketing without burning yourself out. She reveals the 3 big elements of the live launch methodology.
27:39 - How does Kelly see the future of the online marketing industry? Those making their living from selling courses will especially want to pay attention to this!
30:50 - I wrap up the episode with some final thoughts.
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Raise your hand if you’ve never felt comfortable as a promoter of your business. Today’s episode is for you! I’m joined by speaker, Hay House author, marketing mentor, and dear friend Nikki Nash who’s written a new book called Market Your Genius. Nikki is here to share how she helps women entrepreneurs do business more confidently and package and leverage their expertise for real revenue growth. Her approach is one of the smartest ways of helping women I’ve heard yet, and I can’t wait for you to hear this conversation.
On this episode of Promote Yourself to CEO:
5:39 - Nikki took a bit of a long, winding road to entrepreneurship. She gives a little background about herself.
10:33 - What makes Nikki’s approach to marketing your knowledge different from other mentors?
14:14 - Is Nikki’s approach the same as brand building? It’s similar, but she adds another layer to it that helps your business live beyond you.
17:31 - Nikki quickly describes the 3-step marketing genius process she walks people through.
19:52 - Here’s something people (many new entrepreneurs, especially) don’t realize about mindset, and business growth.
23:13 - How do trends and changes in marketing tactics fit into Nikki’s way of doing things? She discusses how solopreneurs need to approach social marketing differently.
31:13 - Nikki reveals another huge mistake so many entrepreneurs make that prevents them from gaining momentum. It’s tied to something that most marketers don’t talk about.
37:29 - Once, Nikki had a Facebook Live show she thought was a waste of time, so she quit. But, months later, it led to something... grand.
42:22 - I wrap up the episode with a few key takeaways Nikki and I discussed.
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Pricing is an uncomfortable subject for entrepreneurs that brings up all of our money mindset challenges. It often feels easier to just play safe when setting our price in order to not appear greedy to potential clients. So if pricing has ever been a sticking point for you, you’ll love today’s episode! I’ve invited my dear friend and financial behaviorist Jacquette Timmons to talk about the human side of money and how to determine the right price for us that honors what we do and helps us achieve our ultimate business and financial goals.
On this episode of Promote Yourself to CEO:
6:59 - How did talking about the human side of pricing become such a huge part of Jacquette’s messaging?
9:33 - With money, Jacquette’s framework involves a few core areas to look at. Her process involves approaching them in a different, better way.
11:39 - Pricing has four jobs. What are we conditioned to do as entrepreneurs that needs reconsideration?
14:29 - Jacquette brings up another hard choice that women entrepreneurs can be confronted with.
16:49 - Jacquette reveals some common mistakes she’s seen people make when it comes to re-evaluating price points.
22:17 - Why has exclusivity and high-end service really stood the test of time, despite high prices?
27:50 - How does Jacquette help people approach the mindset block many have around raising prices? She provides two ways to shift your mindset, and one’s definitely easier than the other.
30:18 - We briefly discuss applying the “blue ocean strategy” to your business, as well as making another game changing move when the opportunity inevitably arises.
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