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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Now displaying: October, 2021
Oct 28, 2021

What does it mean to have success on your terms? For many, it looks like being your own boss, on your own schedule, and making as much money as you want. Then you see the success of entrepreneurial influencers online, start to feel like you’re doing things wrong, and try to change the way you operate, only to realize you’ve just created another 9-to-5 job for yourself.

To help you discover your own definition of success, I’ve created a workbook covering five areas of life. In this episode, I walk you through this workbook so you can transform life and business to align with your real desires in 2022.

On this episode of Promote Yourself to CEO:

3:15 - I remember when I started realizing that our definition of success as women entrepreneurs had massively changed.

6:22 - Why can you still feel disappointed when you hit a revenue goal? Having clarity on your definition of success gives you a decision-making filter.

8:02 - What does your ideal regular day look like for you? I walk you through the first part of the workbook I’ve created.

13:19 - Keep these questions in mind as you think about your relationships with family and friends.

17:35 - This is an area where I often put myself last, especially when I’m feeling stressed. It goes back to when I was a teenager.

22:44 - Discover the biggest benefit of having creative outlets outside of your business and how I avoid the temptation to turn every hobby into a business.

26:16 - Fulfilling your definition of success in this area will have you feeling more empowered and grounded in your life and business.

29:23 - To wrap up the episode, I quickly recap the five areas you want to think about to define your success.

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Oct 14, 2021

Social media and online marketing and content creation strategies are wonderful and I use them. But... business grows at the speed of relationships. If you’ve heard it’s impossible to scale a referral-based business or that you shouldn’t rely on referrals for your business, then tune in as me and my Operations Director Amber Kinney expose these myths.

Amber can certainly vouch for this promotional strategy as she’s built her business entirely on referrals. So we have a conversation about how referrals are here to stay, can serve as one of the best things you do for your business, and cover five key strategies to think about so your business can become referrable.

On this episode of Promote Yourself to CEO:

6:23 - Amber briefly discusses a little bit about her business.

9:29 - Is it sustainable to only have a referral-based business? Amber shares her thoughts on the matter.

12:21 - Growing too fast has its consequences. Amber reveals two must-have components for a referrable AND scalable business.

17:07 - How does Amber get referrals? It’s such a simple, casual process.

18:48 - With referrals, a lot of the heavy lifting in vetting both sides (the client and the CEO) is done for you. We discuss the reasons why.

22:46 - Why do some people really struggle with referrals? It’s tied to the transactional feeling of relationships that lack buildup.

27:04 - We talk about how we’ve networked, made connections, and built relationships as introverts to stay on top of our game.

32:28 - Amber offers some final advice to wrap up the interview.

34:23 - I end the episode with a quick summary of the five key things Amber and I talked about regarding building a more referral-based business.

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Oct 7, 2021

I’ve said before that high touch is incredibly important for entrepreneurs with premium offers. Despite being told that you can make lots of money while you sleep or that you must have a complicated funnel to be successful, directly connecting with people interested in your products, programs, and services is the real key to making sales at a premium level. In this episode, I share seven high-touch sales boosters to help you increase your revenue.

On this episode of Promote Yourself to CEO:

8:28 - I dive into the first high-touch sales booster. It’s one of my absolute favorite things to do and can make a huge impact on your launch.

10:25 - How can you personally follow up with your most active community members?

13:22 - Sales booster #3 is a little bit more techie but totally worth it because it produces incredibly high conversions. Here’s how I do it.

17:30 - I only recommend this sales booster if you have someone to help you manage it. It’s a great one for enrollment periods.

18:17 - How can you quickly and efficiently respond to all the emails and DMs you receive during your enrollment period?

20:48 - Using this method can help boost enrollments during the middle days of your launch when things slow down.

25:46 - I save the best high-touch sales booster for last. 

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