Info

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
RSS Feed Subscribe in Apple Podcasts
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
2022
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November


2015
August


Categories

All Episodes
Archives
Categories
Now displaying: January, 2022
Jan 27, 2022

Are your mornings just the craziest time of the day? Between dealing with pets, coffee, and kids, you ultimately feel frazzled by the time you sit down at your desk. Or perhaps at the end of your day, you’re just exhausted and collapsing into bed. Well, high-performance CEOs and leaders know they need to manage their day well and conserve their energy and brain space for what really matters to get the results they desire in life, health, relationships, and business. So today, we’re going to talk about how you can run your day like a high-performance CEO.

On this episode of Promote Yourself to CEO:

6:06 - A great day truly starts the night before. I’ve never been a great sleeper and even failed at it according to my FitBit app, so here’s how I fixed that.

15:48 - Morning routines all about personal preference. I discuss what the introvert in me thrives on.

19:58 - Pay attention to anything causing frustration in your day. What used to annoy me and how I solved it.

22:58 - Simplifying decision-making. I describe my simple capsule wardrobe choices and advance self-care scheduling.

25:41 - Having essentials for health and home shipped to me automatically. I do this for myself, my husband, and our kids.

26:43 - Manage whatever sucks away your time. The happy accident a couple of weeks ago that helped me truly relax that weekend.

Show Links

Jan 20, 2022

Running your business like a CEO requires strategy and planning. It also requires skillfully managing your time and energy every week as a CEO so that you’re putting your attention on the tasks that’ll actually move your business forward. However, this is an area where we often get stuck. The email inbox, administration work, and ongoing busy work daily in our business can become a distraction. Then at the end of the week, we realize we haven’t made progress on those high-priority tasks that will truly move your business forward. In this episode, we’re talking about how you can run your week like a CEO and make those higher-value tasks a priority.

On this episode of Promote Yourself to CEO:

4:33 - My model calendar approach. It’s essentially time blocking specific types of tasks, but here are the details of how I do it.

16:56 - Your CEO date. This is the time on your calendar when you’re checking in with your business.

26:49 - Asking yourself where you need support and self-care this week. Why did I include it in the CEO planner?

29:17 - Sticking to what you just mapped out for the week. The CEO Score really comes in handy, and I break down what it’s all about.

36:26 - A weekly review, starting with wins. It also helps track any recurring problems so you can nip them in the bud.

38:57 - Quickly recapping my top 5 things to run your week like a CEO.

Show Links

Jan 13, 2022

You’ve probably heard of my weekly CEO date if you’ve been following me for a while now. This is where I sit down to check in on my business to make sure we’re continuing to progress towards all the goals we’ve set. But I have another CEO date every single month. This series is all about what you’re doing on an ongoing basis to ensure you aren’t only creating business plans but also following through on them and adapting as circumstances arise. So I’m diving deep today and discussing how to build in self-accountability so that your plan isn’t just another Google document you’ll never look at again.

On this episode of Promote Yourself to CEO:

2:37 - My monthly CEO date falls on the first Monday of each month. Diving into my check-in process.

5:59 - The importance of a planner to look back and review. This way, you see patterns before a big emergency crops up.

8:50 - Reviewing last month’s metrics and revenue. It keeps my finger on the pulse and helps me decide my goal for the next month.

12:08 - Actively or passively selling offers? Just putting out the information isn’t enough anymore, so here’s what I have to do now.

14:23 - Seeing what has and hasn’t worked with marketing helped me course correct quite a few times. Brainstorming all of my content for the month.

16:38 - Setting my top three monthly priorities, communicating them to my team, and managing my calendar.

Show Links

Jan 6, 2022

Every new year feels like a fresh start and a new chance to go after those big, audacious goals for our lives and businesses. But if this year has taught us anything, it’s that our plans need adaptability. We need to build this adaptability into our entire business and allow it flexibility while still getting the results we want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to actually dig in and start creating these plans for your own business.

On this episode of Promote Yourself to CEO:

3:14 - Why 90-day plans? Entrepreneurs love setting big, ambitious goals but it can be overwhelming.

8:40 - Breaking big goals into more manageable chunks to fit the time, energy, and resources you have. You can make your best guess, or do this instead.

12:08 - What do you need to think about as you’re creating your first 90-day plan? I walk you through my process.

14:32 - Starting the process by looking over your sales and marketing. I go over my 5-part marketing strategy.

19:31 - This step is what most of us think of as marketing. Super valuable and important but only going out to the people who already know you.

22:50 - Breaking things down into process vs. project goals. I share some personal examples of each.

25:01 - Asking yourself these questions can really help ensure you avoid major challenges as you’re working through your action plan.

27:54 - Fine-tuning your plan to achieve your goals at the beginning of every quarter.

Show Links

1