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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
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Now displaying: March, 2022
Mar 31, 2022

In this episode, we're focusing on the #1 strategy to ensure that you get paid each and every month in your business… even when you need to take a break from your business.

Have you ever found yourself with a family emergency, something that needed your immediate attention, and suddenly, you had no choice but to completely rearrange your calendar?

Or maybe you just want to enjoy a fun vacation without worrying about your inbox or your clients.

You love the idea of being able to take a week or two off throughout the year in your business, but the same problem exists::?If you’re not working, you’re not getting paid.

I know that this is something that’s incredibly common, especially for those of you who are heart-centered service providers.

Maybe you’re a teacher or a coach or a trainer and you’re probably running your business by working one on one with clients offering services.

While that is a fantastic first step to get your business going, it can also create a bottleneck in your business where, again, if you’re not working, you’re not getting paid.

Today, I want to break down a really simple strategy that can start to free you from this dollar-for-hour trap that is not allowing you to take sick days or vacations… and start thinking more strategically about your business.

https://rachealcook.com/baseline-revenue-plan/

Mar 24, 2022

In my conversations with women, I’ve discovered that we just don’t ask for or seek enough help. We feel like we have to do everything ourselves, and this leaves us feeling overwhelmed, exhausted, and on the brink of burnout. In this episode, I talk about building your own support system. I take you behind the scenes and share how I’ve built teams to help me in various areas of my business and my life.

On this episode of Promote Yourself to CEO:

4:03 - When building your own support system, you can focus on several areas. I start with discussing the different ways I receive support in my business.

8:29 - Doing this used to take up a HUGE amount of my time. I talk about it and how my Director of Operations, customer support team, and program coordinator are life savers!

14:42 - I have more people behind the scenes I’m in contact with to occasionally help me on the business side of things.

17:09 - My personal success team at home helps me manage my health. This area is one where a lot of women entrepreneurs still hold on to some old-fashioned norms.

23:21 - I discuss the final area of support I receive. It’s something I wasn’t even sure I’d talk about on the show.

28:18 - You’ve got a permission slip to ask yourself: Where do I need support?

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Mar 17, 2022
You’re doing all the right things in your business. You have a great offer and clients you adore. Yet, you’ve hit a ceiling in your business. You can’t figure out why or break through it no matter how hard you try. If this feels familiar, then in this episode you’ll learn the three big shifts you need to make to get you and your business unstuck and back into growth mode.

On this episode of Promote Yourself to CEO:

4:29 - Are you spending much of your time doing $10 p/h activities in your business? For big shift #1, I go over what $10, $100, $1,000, and $10,000 hourly tasks look like.

12:28 - Many clients hit another plateau when they refuse to make the second big mindset shift. Here’s how doing so can pay dividends.

15:05 - I reveal another challenge I often see among entrepreneurs (myself included), even when they’ve previously overcome the second mindset hurdle.

17:46 - Where was my focus when I hit this business plateau? It took me a long time to admit this to myself.

22:20 - I discuss the final shift needed and reveal an exercise I frequently do to help me get out of my own way.

26:14 - To wrap the show, I recap the three shifts to think about if you’re feeling stuck and unsure about how to move the needle in your business.

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Mar 10, 2022

A lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work smarter, not harder” concept because I saw my entrepreneurial parents embrace the hustle. I thought to gain success you had to do anything and everything and work 80-100 hour weeks.

But you eventually reach a point where you just can’t work any harder! So how do you get to that next level of success? Working harder for it clearly isn’t the answer. You need to shift the way you think about your relationship with work. So in today’s episode, I talk about six lessons that will have you working smarter instead.

On this episode of Promote Yourself to CEO:

3:48 - When you do this, you get an exponentially higher return on your time and energy. So what’s lesson #1 and how have I practiced it in my business?

7:12 - What does the E in CEO not stand for? I learned this lesson the hard way!

11:46 - You’ve probably heard this phrase before, and there is some truth to it. I’ve had to follow this lesson whenever my business crossed another threshold.

17:03 - So many entrepreneurs, especially creative ones, find lesson #4 challenging to implement. But not doing so can eventually sabotage you.

20:41 - Don’t love the idea of going into debt to invest back into your business? Here’s what I did early on in my business for lesson #5.

25:32 - You can’t implement the final lesson through Google. You’ll face rites of passage in your business when you’ll want this in your corner instead.

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Mar 3, 2022

In your business, you have to constantly make big decisions. Who’s going to be your coach or mentor? Who should you hire to join your team? What resources should you use to help run your company? How (and where) will you market your business?

It can get overwhelming! So you want to only spend time and money where there’s a return on your investment. In this episode, I cover the five key ways to ensure you’re getting the most out of every business investment you make.

On this episode of Promote Yourself to CEO:

2:09 - I reveal why relying on your feelings can sometimes lead you astray in making business decisions.

3:45 - Tip #1 is one of the biggest things that ensures you’re not signing up for something or hiring someone who isn’t the right fit for you.

9:40 - People often get stuck in their journey because they don’t follow tip #2. Even I’ve been guilty of it recently, and I tell you how.

12:30 - So many of us have a hard time with the third tip. I discuss how I’ve seen this inside The CEO Collective.

19:23 - What’s a good rule to follow whenever you’re learning or getting advice from others? Some of my best business breakthroughs have come as a result of this tip.

23:20 - By following this final tip, you establish the ability to create your own economy. I explain what I mean by that and how I’ve benefited from it.

29:26 - To wrap the show, I quickly recap the five ways to make your business investments worth your time, energy, and money.

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