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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
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Now displaying: April, 2022
Apr 28, 2022

As a business growth strategist for over 15 years, I’ve constantly heard and seen something that grates on my nerves. So many so-called experts always hype up the latest tools and tactics that grow your business by some measly amount every year. 

But why only settle for five or ten percent annual growth when you can double it instead? You don’t have to, which is why in this episode I reveal my three key strategies to help you rapidly grow your business (doubling or even tripling your revenue) with half the effort.

On this episode of Promote Yourself to CEO:

4:35 - I dive into the first strategy right off the bat. You can do it quickly, without engaging in more marketing or attracting extra sales.

9:31 - What’s the most common concern I often hear when I advocate my first strategy? One of my clients recently went through this.

13:55 - I discuss one final key thing to think about when it comes to strategy #1. Women entrepreneurs especially need to pay attention to this!

18:00 - Key strategy #2 involves increasing this aspect of your business. It does come with a couple of caveats, though.

25:13 - What’s the correlation between consistent business growth and time spent on marketing and sales activity?

26:24 - I reveal the last strategy to double your revenue with half the effort. It involves something a lot of entrepreneurs forget.

30:58 - Retention is a huge thing that leads to results, and I talk about the myriad of ways in which that helps your business growth.

33:25 - What happens after your clients have achieved the big promise of your signature offer?

37:08 - To wrap up the episode, I quickly recap the strategies.

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Apr 21, 2022
If you’re anything like me, there comes the point in your business where your business needs to step up to support you and support your family if you’re going to stick with it.

We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door.

Once you get a little bit further along on your journey and you’re ready to make this your full-time focus, you need your business to pay you a real paycheck.

No one loves to run a business that can’t support the entrepreneur running it.

This is why it’s so, so important to have a game plan for how you’re going to design that predictably profitable business.

But the statistics show us that most women do not have a predictably profitable business.

Over 75% of women entrepreneurs do not earn more than $50,000 a year. And most entrepreneurs shut the doors within the first couple of years.

If you are committed to making your business truly work for you and work for your family, you have to have a real profit plan to make it work before you get so burnt out that you throw in the towel.

https://rachealcook.com/profit-plan/

Apr 14, 2022

Not long ago, I was a guest coach for a business workshop where everyone was working on a poster-size post-it to map out our business for the next 12 months.

There were directions to map out your business goals, your offers, and your marketing strategy.

I started looking around the room to see where people needed help and I realized everybody in the room had a leaky business.

Their marketing plan was not working together.

Everyone’s marketing plan was a smattering of tactics… but there was no clear strategy to ensure that all that marketing effort was leading potential clients to their paid offers.

The minute I shared with them a different way to approach their marketing strategy, all the light bulbs went off as people could see why all the work they had put into marketing their business wasn’t generating real results.

Most people when they sit down and write out a marketing plan, they make a list of marketing to-dos. They need to have a newsletter and they need to blog… they need to do a podcast and they need to be posting on social media.

But a marketing to-do list isn’t a strategy unless it all works together to turn your community into paid clients.

Ready to fix the LEAK in your predictable profit strategy?

https://rachealcook.com/predictable-profit-strategy/

Apr 7, 2022

Statistically, 80% of new businesses are going to fail within the first few years… so how do you make sure that you’re going to beat the odds and succeed?

How do you make sure your business is going to stick it out through the startup stages to get to the success stage where you’re finally making consistent revenue?

It comes down to FOCUS.

In this episode, I’m going to share how you can get more focused so you can achieve your business goals. It’s all about simplifying your business strategy.

https://rachealcook.com/predictably-profitable-business/

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