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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
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Now displaying: May, 2022
May 26, 2022

Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure. 

If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she increased her price points, decreased burnout, positioned herself differently than other bookkeepers and CPAs, and now enjoys her business more than ever.

On this episode of Promote Yourself to CEO:

6:15 - What did Sarah’s business look like before she joined The CEO Collective? She reveals what prompted her to get into business for herself.

10:11 - Sarah feels like her pricing story is a little embarrassing, but she tells it anyway. Everybody has the same struggles, especially women.

14:27 - After some research, Sarah started raising her prices but still found herself burning out. Then something happened in January 2021 that changed her business.

21:28 - What did existing clients think after Sarah raised her price points? She discusses repackaging herself for higher-paying clients and framing a response to those who could no longer afford her.

27:13 - Sarah reveals something she had to come to terms with as she rebuilt her business from the ground up.

28:48 - Where did Sarah find higher-level clients willing to invest at her prices? If you think it’s super complicated, think again.

32:08 - Sarah shares what she sees happening financially with fast-growing businesses when they underprice themselves.

36:09 - How do you build in profitability in your pricing, especially as you hire and grow a team? Sarah offers her insight.

42:47 - Sarah shares what’s been the best part of being a member of The CEO Collective.

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May 19, 2022

We’ve all heard the conditioned messaging about how to achieve success:

Pull yourself up by your bootstraps! No one’s going to work as hard or care as much about your business as you. If you want something done right, you have to do it yourself.

If you’ve been struggling with this mindset and haven’t allowed yourself to be fully supported in your business, then this episode should help change your mind. I interview my client Michelle Clayton, who’s the founder of WeLetHerFly.com and a member of The CEO Collective. We discuss how she finally stepped into her CEO role by surrounding herself with support and made mindset shifts in her business that allowed her to get out of the feast or famine cycle that traps so many entrepreneurs.

On this episode of Promote Yourself to CEO:

5:18 - Your branding can affect your ability to show up in your business the way you want. How?

9:03 - What happened when Michelle decided to increase her pricing?

13:16 - Your pricing communicates certain things about your business, product, or service.

16:02 - Michelle has undergone another big shift in her business while in The CEO Collective. It’s something I’ve often discussed on the show.

20:07 - How has Michelle’s role as CEO changed? And what did she do to stay creatively inspired when the well ran dry?

26:46 - I ask Michelle a couple of lightning round questions to wind down the show.

30:08 - Michelle discusses why anyone on the fence about joining The CEO Collective should just go ahead and do it.

36:12 - I recap some key things about how Michelle pulled her business out of the feast or famine cycle.

 

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May 12, 2022

Imagine you’re watching a movie about two solo entrepreneurs:

One is so excited about her business but finds herself spinning her wheels. She has an amazing vision for growing her business but goes from one idea to the next because instant success eludes her.

The other also loves the idea of growing her business. But instead of constantly changing course while trying everything under the sun, she takes the slow and steady approach and inevitably reaches her goals with the framework and consistency advocated inside The CEO Collective.

So in this tale of two entrepreneurs, which one do you want to be? Tune in as I discuss why what you’ve done over the previous few months has resulted in the business you have now.

On this episode of Promote Yourself to CEO:

4:57 - What’s the real problem for women entrepreneurs struggling to get clients? I see this so often!

10:58 - My mindset shift during my TikTok experiment thus far demonstrates why giving yourself enough time to try out strategies is so important.

15:44 - Here’s another example of how this struggle plays out for a lot of entrepreneurs.

19:36 - Are you a podcaster struggling to pitch yourself to others for interviews? I reveal what I’ve discovered in my ten years of podcasting.

23:21 - Find out why you’ll never have to worry about bothering people with your offers again, as long as you adopt this shift in perspective.

27:50 - Hiring a coach to hold you accountable isn’t going to do this for you.

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May 5, 2022

When you need to grow your business, what do you do? Do you lock out the rest of the world and brainstorm new products, programs, or service ideas yourself, like so many entrepreneurs do? Big mistake!

When you try to expand your business this way, you’re cutting out 100% of one of your most crucial assets: your existing customers and clients. In this episode, my guest and CEO Collective member Layne Lyons tells us about how she’s on track to double her business by getting actual input from those already familiar with her business.

On this episode of Promote Yourself to CEO:

5:17 - Layne describes her business before it underwent an amazing transformation and reveals her first business bottleneck.

9:39 - What did Layne do to resolve her first bottleneck? What was her experience like after she started putting some boundaries in place?

13:12 - Layne shares what it felt like to finally increase her price points and offers advice to those on the precipice of doing the same.

15:53 - A new offer has opened the door for Layne to double the revenue from her business. She reveals what it is and the journey she went on to get here.

21:31 - What happened when Layne launched her new offer? This demonstrates why asking your existing client base for new ideas is the easiest way to build your next offer.

25:21 - Layne describes how she and her business are different now thanks to the changes she’s implemented.

34:21 - How was Layne’s experience joining The CEO Collective? She offers an inside look.

37:09 - To wrap up, I highlight a few points Layne made about streamlining and simplifying her business to the point where she now works less and enjoys her life more.

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