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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
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Now displaying: September, 2022
Sep 29, 2022

You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!

From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you.

Today, I talk with CEO Collective member Dr. Libby Wilson whose functional medicine practice looked great on the surface with successful clients and cash flow. But she had to make shifts so that she could truly have freedom in her business to enjoy life.

In this episode, she talks about how she turned things around over the last year to ensure that her practice not only works for her clients but also for herself and her family.

On this episode of Promote Yourself to CEO:

3:25 - Who is Dr. Libby Wilson, how does she help her clients, and where was she struggling in her business before joining the CEO Collective?

7:55 - Hustle culture created this health issue for Dr. Libby. She had to fix the root cause and talks about how the 90-Day Planner helped.

13:07 - Content creation is a major sticking point for a lot of entrepreneurs. Dr. Libby has a 12-month rinse-and-repeat content calendar, so how does she do it?

16:29 - Dr. Libby reveals something she does for her practice and that every entrepreneur needs to apply in their business. We discuss what it is and why it’s so important.

22:34 - Watching how my business runs behind-the-scenes helped Dr. Libby get away from making herself constantly available to clients. What changes did she make in her practice as a result?

30:04 - Dr. Libby discusses how making the adjustments to her business has improved her life and her mindset.

36:30 - To wrap the show, Dr. Libby reveals what she’d say to anyone thinking of joining The CEO Collective. She also briefly discusses her new book and how she works with clients.

Mentioned in Is Your Business Really Working for You? 

Sep 22, 2022

Not every entrepreneur wants or needs to scale their business. And that’s okay! But if you do want to go through this third stage of business, then you’ll have to show up differently than you did in either of the previous two stages. In this final part of my business growth series, I talk about what it looks like to scale and the foundational habits, tasks, and mindset needed for success at this point in your business.

On this episode of Promote Yourself to CEO:

2:41 - What’s often missing from the conversation about scaling your business?

8:21 - You’ll need to put this in place when you’re ready to move beyond a lifestyle business.

13:14 - I talk about the “lifestyle creep” I see with a lot of entrepreneurs.

15:13 - What’s your vision, and why do you want your business to grow?

17:16 - You’ll need to plan further ahead and undergo this focus shift as your company expands.

22:28 - What do the most consistently-growing and fastest-growing businesses do that others don’t?

25:04 - I discuss the necessity of uncomplicating your business and how to dramatically increase your visibility as you scale.

31:37 - This next piece of the puzzle is where some people drop the ball. But it’s the easiest place to start getting support.

33:09 - People will often use a rebrand opportunity as a distraction. So when should you wait to level up your branding?

38:45 - I talk about sales as you scale, specifically making the process as “rinse and repeat” as possible while maximizing your profits.

46:26 - Along with leadership skills, your business growth success depends on your personal development too. Why?

 

Mentioned in Scaling Your Business When You Want to Move From Solopreneur to CEO Level

 

Sep 15, 2022

Getting lackluster results from the same strategies that the experts insist will work for those who work it? You’re not the problem, and neither is the strategy. Your business just might not be ready for that particular step. In episode two of this Business Growth Checklist series, I want to hone in on the second stage of business and how to stabilize it with the implementation of four key systems.

On this episode of Promote Yourself to CEO:

3:38 - The second stage of business doesn’t get enough credit because of this untrue assumption.

7:44 - What’s the biggest challenge in this stage of business, and why?

10:35 - Implementing this plan is one of the most powerful things you can do for your business in this stage.

14:04 - I reveal a couple of recommendations to make sure you’re doing CEO level work instead of day-to-day busy work.

16:27 - What’s an additional puzzle piece that can make your business run smoother?

21:04 - Make sure you have this marketing framework in place. I go through it step-by-step.

27:30 - Once you’ve stabilized your business, what will your next offer look like? Here are some ideas.

29:39 - At this point, you may also want to internally streamline your business too. I discuss my favorite ways to do this.

33:05 - I’ve added something new to the checklist because of seeing how stressed out so many entrepreneurs were about money in their business.

39:30 - Make sure you have this kind of team in place, as well. It’s not a matter of when (not if) you’ll have to use it.

40:26 - One final thing I recommend before you try to get to stage three of your business.

Mentioned in 4 Key Systems That Set the Stage for a Successful, Manageable Business

Sep 8, 2022

You’ve taken course after course or tried strategy after strategy and still aren’t where you want to be in your business. You’re frustrated and confused because other people seem to get results but not you!

Building a business is hard enough. But it’s even more difficult when you don’t know what the big picture is supposed to look like. It’s like trying to build one of those 1000-piece puzzles without ever looking at the front of the box to see what it should look like in the end.

Years ago, I created the ultimate Business Growth Checklist but have completely overhauled it recently with even more insight and resources. In this episode, I kick off a three-part series that covers each of the three core stages of business growth and what to do for each so that your company has a solid footing each step of the way.

On this episode of Promote Yourself to CEO:

2:13 - What I heard over and over again that inspired me to create the Business Growth Checklist

4:40 - A quick overview of the three stages outlined in the checklist

6:29 - Revealing the first stage of business and its biggest challenge

9:27 - Strategies that work best for stage one of your business

12:32 - Walk-through of critical actions steps for the first stage

15:19 - Questions for each specific new offer in your business

18:25 - Why you’ll want to keep your starter offer as simple as possible

22:09 - One of the best things I did when I got started and highly recommend

26:12 - Your goal in implementing the 5-part marketing system in stage one of your business

Mentioned in How to Get Your Business In Check for a Solid Foundation

Sep 1, 2022

Sometimes, you just wish you could do several months worth of things in a single day. You’ve felt it in business and probably other areas like health or personal development, too.

What if you could do that as an entrepreneur for others? You’ve more than likely seen VIP days as a revenue stream for client-based businesses. But instead of making it an add-on to your business, what if you could turn that concept into the main offer of your business?

Today I have Jordan Gill of Systems Saved Me who has made VIP days the cornerstone of her company. In this episode, we dive into the upside of having a VIP day offer in your business.

On this episode of Promote Yourself to CEO:

5:04 - Why is Jordan so passionate about VIP days versus other types of service offers? She tells her story.

8:21 - Jordan describes what she did for VIP clients and the kind of entrepreneur VIP days are especially well-suited for.

12:45 - What VIP day ideas has Jordan seen from others? She reveals what any VIP day offer (including the more intangible ones) really comes down to.

16:21 - Jordan discusses what she did during her three-day workweek, including the non-VIP client days, and what.

18:22 - Jordan shares what she dislikes most about the retainer business model and how a VIP day offer helps mitigate it.

21:38 - What can attendees look forward to in Jordan’s upcoming Done In a Day virtual conference?

25:18 - How can you know if VIP days are a good fit for you as an entrepreneur? Jordan reveals a couple of things you’ll want to consider.

Mentioned in How to Profit From VIP Days with Jordan Gill

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