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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
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Now displaying: October, 2022
Oct 28, 2022

Forgetting to consistently market and prioritize making sales? What about letting your schedule get so out of control that you don’t give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business?

What you suffer from, dear entrepreneur, is a lack of plan implementation. In the final part of this year’s Best Year Ever challenge, you’ll discover how to take all the insight from the previous episodes and turn them into an actionable 12-month profit plan for 2023.

On this episode of Promote Yourself to CEO:

6:32 - How does my 5-part framework (attract, engage, nurture, invite, and delight) form the foundation for your 12-month plan?

11:20 - Here’s where I start when I’m mapping out my 12-month big picture profit plan.

15:12 - Discover how to plan out what you’re going to sell and when you’re going to sell it.

20:31 - What’s one easily forgettable thing you need to keep in mind throughout this process? I reveal what it is.

24:49 - To wrap up, I give you this reminder as you go about planning things out for the first time.

Mentioned in How to Set Goals You Can Actually Follow Through On?

Oct 27, 2022

You tell yourself, “This year, I’m gonna do it!” You write down your business goal. You put it where you can see it constantly. You’re determined to reach that pinnacle you’ve set for yourself this time! A few months later... you’ve forgotten about it or given up on it.

We tend to only set goals once a year, and that’s one of the reasons why goal setting often doesn’t work for most people. On day 4 of this series, I take a different approach to goal setting to help you establish business milestones you’ll actually follow through on in 2023.

On this episode of Promote Yourself to CEO:

3:16 - Many of us have such a love/hate relationship with goal setting. Why does it fail so often?

5:18 - As you brainstorm all of your potential goals for the new year, refrain from doing this. I also offer a huge tip to ensure you don’t miss out on key things.

7:07 - I go through the process of making sure you have the business systems you need set up before taking on additional projects.

10:45 - I talk about how I apply my five-part systems process to my own business.

13:58 - Once you’ve brainstormed, how can you narrow your goals down to five for the year? What will it take to make each goal happen?

15:48 - One of the most important pieces of the puzzle involves thinking about how you’re setting yourself up for success. Think of it like a marathon.

17:55 - What if you have more than five goals you want to accomplish? Here’s what I do.

18:35 - Finally, I encourage you to do this as you complete the BYE workbook.

Mentioned in How to Set Goals You Can Actually Follow Through On?

Oct 26, 2022

Are you constantly running your business in emergency mode? You might be running your company by default instead of by design, constantly putting out fires and working crazy long hours. But panic as a business strategy isn’t a wise recipe for success.

So in this episode, I talk about how to design a business that works for you and runs like clockwork in 2023.

On this episode of Promote Yourself to CEO:

3:39 - I give a quick recap of the Best Year Ever series thus far.

5:45 - What does personal and professional success mean to you? Here are some things to keep in mind.

9:23 - Who are the dream clients you want to focus on attracting and attaining in 2023?

10:25 - Time to shift into money mode! But you don’t want to pull a revenue goal out of thin air here.

14:29 - The final thing you want to look at as you go through this process of (re)creating your business by design.

Mentioned in Is Your Business by Default or by Design?

Oct 25, 2022

With our hustle and bustle culture, we’re always in danger of burning ourselves out. The last couple of years, however, have made it even worse. It always feels like there’s something going wrong in the world--pandemics, war breakouts, etc.--that can have an effect on our business, causing us to worry about its future.

No matter what’s happening in the world, though, you can still build your dream business. This Best Year Ever series can help you get clarity about what you want to experience right now. In this episode, I dive into the second challenge and it’s a powerful one!

On this episode of Promote Yourself to CEO:

3:40 - Today’s the day you jump into your time machine! What do I mean?

5:25 - I reveal the best place to start as you go through today’s exercises. This is all about getting intentional.

6:59 - I give an example of how you can go through this exercise (with a little insight from my own life).

8:53 - Keep it simple. Sometimes you can dream so big that you overwhelm yourself and get frustrated.

10:36 - My company’s #1 value is putting life before business. How can your business support the life you want?

12:41 - This is when you bring some numbers into play. I talk about how doing so affects me and my family.

Mentioned in What does your dream 2023 look like?

Oct 24, 2022

With the holidays just around the corner, it’s not just time to look ahead in your business. This is also a good time to reflect on your progress over the last year. So many entrepreneurs don’t reach their goals because they keep running up on the same obstacles over and over.

If that’s you, let’s not do that again. Instead, let’s start planning your best year ever! In this episode, I kick off my annual five-part series where I walk you through the same strategic planning process I’ve used for over 20 years and shared with thousands of women entrepreneurs to help create a solid action plan for 2023.

On this episode of Promote Yourself to CEO:

2:31 - Do this before you listen to the episode. It’ll help you follow along as I dive into the first BYE challenge.

6:19 - Doing this helps you determine the best course of action as you shift your business. It’s a move professional athletes understand well.

8:30 - Do you need assistance answering the questions for this challenge? Using these tools can help.

9:38 - Here are a few key questions to ask yourself to get really clear on what’s gone on in your business.

11:14 - As you go through this exercise, you’ll start seeing patterns that bring up more questions to ask.

13:44 - Double down or let go? I share some scenarios where you might want to do either.

Mentioned in Ready To Plan Your Best Year Ever?

Oct 20, 2022

As we head towards the end of 2022, we look forward to setting aims for the incoming new year. But sometimes, goal setting can be a pain in the neck! Everybody’s trying to tell you that you should do this or that: create a seven-figure business (or several), gain millions of social media followers, etc. It can leave you feeling frustrated and like you’re shooting yourself in the foot!

But what if there was another way? My friend Tara McMullin has a unique view on goal setting. In this episode, we discuss her latest book What Works and why it’s so radically different from what most people think about when it comes to goal setting. So if you’re like me and have a love/hate relationship with setting goals, then you’ll love this conversation! 

On this episode of Promote Yourself to CEO:

6:54 - What led Tara to radically shifting her relationship with goal setting?

9:57 - The struggle over goal setting really boils down to this belief, and social media and news just reinforce it.

13:35 - How are goals like “cultural technology”? Tara describes how goals can affect your values and how you think of yourself.

16:27 - Tara and I discuss how society has reached the point where following the usual goal setting advice is such a challenge (and one that can actually cause more harm than good).

32:14 - So how do we move forward and do goal setting differently? Tara reveals the process step-by-step and warns about “value hijacking.”

40:52 - What does personal growth without striving or being beholden to harmful cultural systems look like?

43:00 - Tara and I discuss the low-stakes way she went about making commitments for herself over recent years.

49:41 - This low-stakes approach can translate into business too, like my six-month Tik Tok experiment. I describe my approach to using the social media site.

51:00 - Tara mentions a couple of important things to keep in mind when it comes to your projects and plans.

Mentioned in An Unconventional Approach to Goal Setting with Tara McMullin

Oct 13, 2022

Are you running a business that works for you? Or does your business have you running in circles? So many entrepreneurs think that reaching a certain income level will make things easier and finally give them the life they want. Too many of them wonder if it’s really worth it and just want to burn their business to cinders in frustration and start fresh.

Hold up before you burn it down or drastically change anything because you hope someone else’s approach will finally strike gold! We’re winding down the year 2022 and gearing up to help entrepreneurs have their best year in 2023 with the next launch of the Best Year Ever Challenge. So to prepare for it, in this episode I discuss five things to strategically think about to align your business so that it truly works for you as an individual, instead of you for it based on what others tell you to do.

On this episode of Promote Yourself to CEO:

5:19 - What’s your definition of success? I reveal the first area of alignment to think about when deciding what success looks like for you.

9:15 - I discuss the second area of aligned success to look at. I used to struggle with this one!

10:42 - The third area naturally fits us as entrepreneurs and is especially helpful in the beginning. But you’ll want to limit yourself here, and I reveal why.

13:02 - How do you want to feel in your business? I share my thoughts, including what luxurious felt like to me at the time I first went through this exercise.

17:48 - A lot of people talk about flow but not about what it truly looks like. I discuss one area of my personal life where I’ve made sure ease and flow show up.

20:51 - This final thing to take a look at is usually the first thing we entrepreneurs dismiss. But it’s your biggest competitive advantage.

Mentioned in Is Your Business Aligned With YOU?

Oct 6, 2022

So many people use the threat of an incoming recession to fear-bait you. They promise that they have the answer (in the form of a product, a free email course, etc.) on how to recession-proof your business. But they’re all about increasing their sales, not giving you useful information.

A digital course, high-ticket program, or 37-step email funnel won’t save your business from suffering the effects of an economic downturn. I’ll tell you what will, though--without you having to join my list or purchase anything from me first! In this episode, I reveal the three areas you need to pay attention to so that your business will be prepared to weather the storm of a recession.

On this episode of Promote Yourself to CEO:

4:38 - Take a look at money management in your business. Here’s why you need to be ahead of the curve on this.

9:02 - How can you prepare for the worst case scenario (clients dropping out like flies and sending you into a sudden cash crunch)?

12:37 - When it comes to investing in your business, it’s important to be very discerning. Here’s what I mean.

15:36 - What’s the biggest culprit behind so many small businesses slowing down during an economic downturn? If you’re especially dependent on referrals, heads up!

22:32 - Don’t be afraid to add this into your marketing. It’ll help make you and your business stand out.

24:09 - What’s the simplest, easiest way to make more sales? I reveal a few things I’m thinking about and implementing on a regular basis in my own business.

29:25 - I went through a lot of stuff in this episode. But I recap what I most want you to take away from it.

Mentioned in Why a Digital Course Won’t Recession-Proof Your Business and What Will Instead

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