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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
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Now displaying: November, 2022
Nov 24, 2022

A couple of years ago, I received an invitation to a thank you party via email. That incredibly heartfelt invitation gave me the best feeling and became the catalyst for a friendship and business contact. In this Thanksgiving Day episode, the woman behind that email, Shannon Siriano Greenwood, is back on the show. She and I talk about how gratitude can have a huge impact on and should be the driving force behind your business.

On this episode of Promote Yourself to CEO:

4:23 – I read the entire email from Shannon that caused me, a super introvert, to dress up and attend a restaurant downtown.

8:54 – Shannon discusses how she and I met. She calls it our own little love story.

14:53 – When did Shannon realize that bringing people together was her strength? She discusses why the realization didn’t come quickly.

20:25 – Shannon reveals a huge component of making connections and building relationships. It looks different from most people’s image of networking.

22:48 – What’s even better than a typical referral? All it takes is a simple mindset shift to see it, and it definitely has a huge effect on your business.

25:53 – We talk about how we remember to touch base and stay in contact with people.

31:04 – Why does Shannon get invited to a lot of things? She’s already done five podcast interviews this month without having to pitch herself.

34:32 – Shannon reveals the purpose behind her new program that brings women together.

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Nov 17, 2022

Angie Trueblood came to me years ago when she wanted to go all in on her idea. She’d learned how to pitch herself to podcasts as an interview guest and had the idea to do the same for other entrepreneurs. As someone in the podcast space who was in the target market for her services, she was the first person I saw talking about something like this in 2019. So, of course, I had to have her on the show (and immediately hire her after)!

Now, Angie’s back to give an update on what’s happening in her business now and how it’s changed since she’s become part of The CEO Collective. In this episode, she talks about the service side of her business and why she’s making the choice to do the opposite of what so many other service-based entrepreneurs are doing.

On this episode of Promote Yourself to CEO:

6:20 - What was business like for Angie in the summer of 2019 (before life as we knew it shifted drastically)?

12:02 - Angie reveals how the rinse and repeat process of the 90-Day planner impacted her business that year.

14:49 - Angie talks about what it’s like for her to have both group programming and a service up for offer in her business.

19:48 - Resistant to growing an agency for so long, Angie is leaning towards the service side of her business more. Why?

25:54 - People worry that growing a service-based business means more time and energy spent in the business. How does Angie find balance?

28:51 - Here’s something you need to know as a service provider looking to create and launch a course or membership.

33:42 - What excites Angie the most in this next stage of her business?

Mentioned in Why Lean Into the Service Side of Business? Re-Visiting with Angie Trueblood

Nov 10, 2022

Certain subjects are polarizing, and I’m not just talking about the usual topics like politics or religion. The last time I had MegAnne Ford on the show we discussed the dark side of visibility she experienced through her coaching business…her parenting coach business.

As you can imagine, parents have particular thoughts about raising their (and sometimes others’) kids. And someone took umbrage to what MegAnne had to say that they bullied and essentially stalked her! She’s come out on the other side of it, though, and years later she’s still here and visible as ever.

In this episode, she talks about how she’s developed a community around her coaching and continued to grow her business since then. If you’ve had to deal with a bully, suffered vulnerability hangovers, or fear putting yourself out there due to the potential backlash over a disagreement, then you’ll want to listen in!

On this episode of Promote Yourself to CEO:

5:17 – I first met MegAnne a few months after she started her business. She talks about how she stumbled into it.

9:27 – What was MegAnne’s first year in business like? She realized she had to make this shift.

12:35 – MegAnne discusses how she developed her popular frameworks for parents.

15:14 – Building and nurturing a community has become a huge part of MegAnne’s business. She reveals how.

19:11 – How did MegAnne get into using Instagram stories and Tik Tok to gain visibility?

28:12 – MegAnne reveals what drew her to join The CEO Collective and talks about her prior “$18,000 learning experiment.”

33:37 – Before The CEO Collective, there was the Sweet Spot Strategy. Here’s why shutting it down benefited me and my clients tremendously!

38:16 – With her larger audience now, what does MegAnne have planned for her coaching business in 2023?

Mentioned in CEO Confession Take Two: From Bullied to Vibrant Business Community with MegAnne Ford

Nov 3, 2022

We all love hearing success stories. If you’ve listened to this podcast since August of 2021, you may remember Sarah Young and her accounting business. Back then, she was about a year into her experience with The CEO Collective. Now a year later, she’s back! And she’s here to let us know what happened after she shared her success story on the show.

Today kicks off a series I’m doing with clients who’ve taken part in my flagship program. In this episode, Sarah talks about what’s changed in the last year, the incredible wins she’s enjoyed in her business, and how she plans to move forward with even more success. As you listen, you’ll come away with some major takeaways and lessons to implement in your own business!

On this episode of Promote Yourself to CEO:

5:24 - Sarah recaps how she started her business and changed it over a period of a couple of years.

11:53 - What’s happened in Sarah’s business since she last guested on the show? And how has it affected her husband?

16:54 - Sarah talks about the support she now has behind the scenes of her business and areas where she wants to improve.

19:24 - How has Sara’s business evolved to incorporate two different audiences? She discusses her trial and error process.

23:47 - Sarah reveals where she wants to go next in her business. It highlights the missing wealth piece for so many women entrepreneurs.

28:44 - As an entrepreneur, you may think you know what diversifying your income means. Here’s what it really means.

31:11 - What’s coming up for Sarah in 2023? She reveals what she plans to prioritize for the coming new year.

34:35 - Sarah made this mindset shift that can benefit you as an entrepreneur.

Mentioned in What Business Wins Can Happen In a Year? Revisiting with Sarah Young

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