Info

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
RSS Feed Subscribe in Apple Podcasts
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
2023
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November


2015
August


Categories

All Episodes
Archives
Categories
Now displaying: December, 2022
Dec 29, 2022

Business franchises are everywhere! You see several in the form of fast food chains whenever and wherever you get off the interstate. And while I’ve talked about scaling your business on the show before, I haven’t gone deep into more traditional ways to do it like this.

Today, I’ve invited The Scout Guide co-founders Susie Matheson and Christy Ford onto the podcast. They’ve built an enterprise that showcases small businesses nationwide for people in their own cities, with the help of over 70 local entrepreneurs. In this episode, you’ll hear some incredible takeaways as they talk about their journey, which you can learn from even if you’re not interested in turning your business into a franchise.

On this episode of Promote Yourself to CEO:

1:22 - I give a short introduction to The Scout Guide. It actually started near my town of Richmond, VA.

8:29 - How did Susie and Christy come up with the idea for The Scout Guide? Listen as they describe exactly what it is they do.

11:20 - A lot of people think of traditional print advertising as dead. Why has The Scout Guide turned that idea on its head, and how does it complement social media marketing?

20:18 - The Scout Guide is also a resource (and source of inspiration) for small business entrepreneurs across the country. Christy and Susie explain how.

23:43 - Why did the co-founders decide to pursue a franchise model instead of doing everything themselves?

28:22 - Susie and Christy discuss some considerations when making the jump from owning a single business to forming a franchise.

33:03 - The key to making a franchise work is what also makes it easier to sell your business down the line.

37:11 - What did the co-founders struggle with as they launched their franchise? They talk about getting clear on your long-term vision and setting yourself up for success.

43:21 - What’s next on the horizon for The Scout Guide? Christy and Susie reveal their ultimate goal.

Mentioned in Want to Scale Your Business As a Franchise? Get the Scoop with The Scout Guide

Dec 22, 2022

Social media and online marketing and content creation strategies are wonderful and I use them. But... business grows at the speed of relationships. If you’ve heard it’s impossible to scale a referral-based business or that you shouldn’t rely on referrals for your business, then tune in as me and my Operations Director Amber Kinney expose these myths.

Amber can certainly vouch for this promotional strategy as she’s built her business entirely on referrals. So we have a conversation about how referrals are here to stay, can serve as one of the best things you do for your business, and cover five key strategies to think about so your business can become referrable.

On this episode of Promote Yourself to CEO:

6:23 - Amber briefly discusses a little bit about her business.

9:29 - Is it sustainable to only have a referral-based business? Amber shares her thoughts on the matter.

12:21 - Growing too fast has its consequences. Amber reveals two must-have components for a referrable AND scalable business.

17:07 - How does Amber get referrals? It’s such a simple, casual process.

18:48 - With referrals, a lot of the heavy lifting in vetting both sides (the client and the CEO) is done for you. We discuss the reasons why.

22:46 - Why do some people really struggle with referrals? It’s tied to the transactional feeling of relationships that lack buildup.

27:04 - We talk about how we’ve networked, made connections, and built relationships as introverts to stay on top of our game.

32:28 - Amber offers some final advice to wrap up the interview.

34:23 - I end the episode with a quick summary of the five key things Amber and I talked about regarding building a more referral-based business.

Mentioned in Why Referrals Are STILL the Gold Standard

Dec 15, 2022

One of the biggest things you need to plan for your business in the coming new year is marketing; how are you going to get more visibility? I’m a bit biased because I love using podcast interviews as a marketing tool. But how do you get started with pitching yourself for podcast interviews, especially if you don’t have a team to help you?

Luckily, Danielle Weibe, the founder of the Business Babes Collective, knows how and is here to share it with us as my special guest today! She’s doing something that’s so accessible for many people.

In this episode, she talks about how she’s able to consistently land more interviews, opportunities, and visibility for her business by pitching really, really smartly.

On this episode of Promote Yourself to CEO:

8:21 - What is the Business Babes Collective, and how did Danielle get started in business?

14:50 - Danielle and I talk about why it takes an abundance mentality and a strategic approach to make collaborations work effectively.

19:34 - How does Danielle define collaborations vs. partnerships, and how does she increase her chances of creating them for her business?

24:30 - I reveal the red flags I often see when others try to pitch themselves as a guest on my show. What did Danielle do differently to get my attention?

28:18 - Too many treat business relationship building like speed dating. Danielle discusses how being pleasantly persistent over quite some time secured a collaboration.

33:22 - Sometimes, you have to get creative to secure a collab. Also, be careful not to fall into this trap when on the receiving end of opportunities.

35:00 - What is Danielle’s process for finding the right people to work with? She goes through it, step-by-step.

39:05 - I add my own tip that works especially well if you’re a beginner or trying to collaborate with someone with a bigger audience. 

Mentioned in Power of Strategic Collaborations for Business Growth with Danielle Wiebe

Dec 8, 2022

We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away!

Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen it in my business and those of my clients. So in this episode, I discuss why properly pricing your offers is the first step to designing a successfully sustainable business.

On this episode of Promote Yourself to CEO:

3:36 - What is the feast or famine zone, and does your business fall into it? Discover the two biggest reasons why businesses in this zone struggle to compete. 

8:40 - I demonstrate how underpricing can easily lead to overworking by using the example of a wedding photographer.

12:18 - Taking the wedding photographer example further, this simple step is an easy way to improve your profitability and ease burnout.

14:42 - What if you want to double your rates? You need to take a deeper look at these factors in your business.

17:42 - Pricing impacts other aspects of your business. Michalowicz’s Profit First percentages can help you figure out the math to meet your revenue goal.

20:43 - I push back against the hype of online gurus who have a certain mindset about pricing. There’s a reason why I primarily work with service providers.

23:50 - What if you’re not used to selling at a higher price or booking multiple sessions at a time per client?

26:55 - Here’s why you don’t need a large audience to get enough clients for your higher-priced programs and services. I give you a behind-the-scenes look.

28:52 - Keep these questions in mind as you crunch your numbers.

Mentioned in Why Underpricing (and Overdelivering) Is Creating Business Burnout

Dec 1, 2022

How the Current Hustle Culture Creates Entrepreneurial Poverty for Women

Celebrity entrepreneurs don’t do any favors with all their hustle talk, and despite everything you hear about escaping burnout and hustle culture, too many women entrepreneurs still can’t escape. They desperately need the cash flow in their business right now. So if you’re struggling to get your business working on all cylinders, keep listening. Today’s episode kicks off a new series to help you break free from entrepreneurial poverty of time, energy, and money so you can attain the sustainable success you desire.

On this episode of Promote Yourself to CEO:

3:06 - People prescribe this antidote too often to the burnout problem. It’s creating a FOMO culture for an increasing number of women.

4:55 - I discuss the entrepreneurial poverty of time and what it looks like for women business owners. 

9:42 - Energy poverty is HUGE right now. How does this impact you as a female entrepreneur?

13:07 - While lack of money is easy to point to, it doesn’t just have an effect on you financially. 

14:16 - I see so many women in the middle stage of their business succumb to this cycle. Why do some stay stuck in it for years?

17:17 - I quickly overview what’s coming up next in this new podcast series of episodes.

As mentioned in How the Current Hustle Culture Creates Entrepreneurial Poverty for Women

1