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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
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Jun 17, 2021

Welcome to a very special episode! I’m joined by Anna Binder McAsey who owns Rethink Nutrition. A year ago, she was running a business primarily on her own. Fast forward to now, she’s really grown leaps and bounds as a leader and stepped into her role as CEO, bringing in more people behind the scenes and working with her clients.

On this episode of Promote Yourself to CEO:

1:31 - What did Anna’s business look like in early 2020? A quick overview and changes made since.

6:32 - How did Anna learn to let go of control as she built her team?

11:30 - Seeing the value in bringing on people with different specialties to your team. What nuances exist between the clients you serve?

16:35 - Anna talks about her mindset shift toward seeing the pros in adding administrative support. Her changing role as CEO.

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