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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Nov 25, 2021

A couple of years ago, I received an invitation to a thank you party via email. That incredibly heartfelt invitation gave me the best feeling and became the catalyst for a friendship and business contact. In this Thanksgiving Day episode, the woman behind that email, Shannon Siriano Greenwood, is back on the show. She and I talk about how gratitude can have a huge impact on and should be the driving force behind your business.

On this episode of Promote Yourself to CEO:

4:23 - I read the entire email from Shannon that caused me, a super introvert, to dress up and attend a restaurant downtown.

8:54 - Shannon discusses how she and I met. She calls it our own little love story.

14:53 - When did Shannon realize that bringing people together was her strength? She discusses why the realization didn’t come quickly.

20:25 - Shannon reveals a huge component of making connections and building relationships. It looks different from most people’s image of networking.

22:48 - What’s even better than a typical referral? All it takes is a simple mindset shift to see it, and it definitely has a huge effect on your business.

25:53 - We talk about how we remember to touch base and stay in contact with people.

31:04 - Why does Shannon get invited to a lot of things? She’s already done five podcast interviews this month without having to pitch herself.

34:32 - Shannon reveals the purpose behind her new program that brings women together.

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