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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!
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Now displaying: Page 1
Jun 24, 2021

You’ve probably heard by now that one of the best ways to grow your business and start making a bigger impact is hiring a team. A team can support you by doing all the administrative, customer service, marketing, and sales work, and even work directly with your clients. If you’re attempting to do all of that yourself, it sounds overwhelming.

So in this episode, I walk you through some things to think about as you level up your leadership and start bringing on a team. Listen as I give some insights into what it was like to grow a team inside my own business, including mistakes I’ve made and lessons I’ve learned along the way.

On this episode of Promote Yourself to CEO:

2:30 - Hiring initial support at home and in business. What I did to start leveling up in 2008.

12:38 - When I set out to hire customer service help, I found two amazing candidates. How I turned a tough choice into gold.

17:02 - Audience changes, branching out, and rebranding. Gaining clarity for my new direction.

23:03 - Letting go of sales and marketing control produced my biggest leadership uplevels. Hiring coaches, a PR team, and a podcast team.

28:53 - Why I decided to hire people to help me with copyrighting. Sales-related and content-related copywriting support.

32:37 - Looking at other areas of my business. A huge change happened in one area that took me until 2018 to really get behind.

39:14 - What I discovered as I’ve released the death grip on everything in my business. My team has been a lifesaver!

42:20 - Starting out slowly and building up gradually. Final words of advice to wrap up the episode.

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